Lidl is Hosting a Wine Tasting in the Dark for the Holidays
Laura McQuarrie — October 29, 2019 — Lifestyle
References: campaignlive
Lidl is hosting a wine tasting in the dark this holiday season within its Christmas-themed wine bar called Lidl Chateaux Noir. To inspire consumers to pick a bottle of wine by relying on more than just what they can see on a bottle, Lidl is creating a unique way for people to experience wine like never before as part of this blind tasting.
The experience at Lidl Chateaux Noir unfolds within a "discombobulation chamber," which boasts a wild design that's full of candy cane-like stripes that are designed to confuse the senses. Beyond this, within the Cellar Noir, guests will be served wine by waiters sporting night-vision goggles before emerging into the Salle de Noel, complete with holiday trees, cheeseboards and mince pies.
The experience at Lidl Chateaux Noir unfolds within a "discombobulation chamber," which boasts a wild design that's full of candy cane-like stripes that are designed to confuse the senses. Beyond this, within the Cellar Noir, guests will be served wine by waiters sporting night-vision goggles before emerging into the Salle de Noel, complete with holiday trees, cheeseboards and mince pies.
Trend Themes
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Blind Wine Tastings — Hosting blind wine tastings can provide a unique and immersive experience for wine enthusiasts, encouraging them to rely on their senses and discover new flavors.
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Discombobulation Chambers — Creating disorienting environments, like the discombobulation chamber, can offer an innovative way to engage customers and enhance their sensory experiences.
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Night-vision Waiters — Employing night-vision goggles for waiters expands the theatricality of wine tastings and adds an element of surprise and intrigue for participants.
Industry Implications
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Retail — Retailers can explore hosting blind wine tastings and creating unique environments to attract customers and enhance their shopping experiences.
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Hospitality — Hotels, bars, and restaurants can incorporate blind wine tastings and discombobulation chambers to offer memorable experiences and differentiate themselves from competitors.
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Food and Beverage — The food and beverage industry can adopt the concept of night-vision waiters to create immersive dining experiences that surprise and delight customers.
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