Trend cluster
Category

Engaged
eSports

Networks help gaming fans connect with each other and find nearby events.

eSports Industry EventsOnline Gamer Event PlatformsProfessional eSports BootcampsExpansive Gaming Networks

Trend

What is the Engaged eSports trend?

Engaged eSports: As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause.

Trend themes

Themes within the Engaged eSports trend

Three behaviours holding the trend together
01

Esports Networking Platforms

Platforms and networks have arisen to connect esports fans with one another, finding nearby pro and amateur events while learning the ropes of competitive gaming.

02

Professional Esports Bootcamps

As it becomes apparent to a growing number of people that pursuing a career in eSports is not only possible, but lucrative as well, opportunities in professional esports bootcamps are increasing.

03

Esports Industry Events

Esports Academy Events aims to educate and instruct up-and-comers in the industry beyond playing better by featuring speeches from important figures within the esports industry.

Industry implications

What the Engaged eSports trend means for industry

Where the trend changes the playbook
For

eSports & Online Gaming

These trends reflect the ongoing growth of the esports and online gaming industry, presenting opportunities for businesses to tap into this passionate and lucrative market.

For

Education & Training

Professional esports bootcamps reflect the rise of education and training programs for esports gamers and athletes, creating opportunities for edu-tech and training companies.

For

Event Planning

Esports networking platforms and industry events present new and unique event planning opportunities that cater to a passionate and growing fanbase.

Workshop question

Identify a niche group of passionate consumers that your brand could serve. How would you do so?

Trend signals

Trend signals for Engaged eSports

Trend score 2.2 out of 10, from popularity 28%, activity 29%, freshness 8%.

Popularity28%
Activity29%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific