Networks help gaming fans connect with each other and find nearby events
Implications - As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause.
Workshop Question - Identify a niche group of passionate consumers that your brand could serve. How would you do so?
Trend Themes
1. Esports Networking Platforms - Platforms and networks have arisen to connect esports fans with one another, finding nearby pro and amateur events while learning the ropes of competitive gaming.
2. Professional Esports Bootcamps - As it becomes apparent to a growing number of people that pursuing a career in eSports is not only possible, but lucrative as well, opportunities in professional esports bootcamps are increasing.
3. Esports Industry Events - Esports Academy Events aims to educate and instruct up-and-comers in the industry beyond playing better by featuring speeches from important figures within the esports industry.
Industry Implications
1. Esports & Online Gaming - These trends reflect the ongoing growth of the esports and online gaming industry, presenting opportunities for businesses to tap into this passionate and lucrative market.
2. Education & Training - Professional esports bootcamps reflect the rise of education and training programs for esports gamers and athletes, creating opportunities for edu-tech and training companies.
3. Event Planning - Esports networking platforms and industry events present new and unique event planning opportunities that cater to a passionate and growing fanbase.
