Category
Lifestyle
Assisted Choices
Trend cluster
Category
Emulsified
Beverage
Nutritious beverages are increasingly featuring oils as primary ingredients.
3.2
Trend score
Trend
What is the Emulsified Beverage trend?
Emulsified Beverage: Various oils are increasingly being incorporated into beverages in order to enhance their nutrition and marketability, a shift that comes as these products move away from simply enhancing the flavor of dishes, and into the health and beauty industries. This increasingly mainstream practice comes as consumers continue to seek new and convenient ways to sustain healthy lifestyles, that avoid impinging on the way of life they're accustomed to.
Trend themes
Themes within the Emulsified Beverage trend
Three behaviours holding the trend together01
Functional beverages with oil
Incorporating oils into beverages is gaining traction as consumers seek more convenient ways to sustain healthy lifestyles.
02
Plant-based beverage innovations
Health-conscious consumers are seeking alternative flavorful still and sparkling water-based beverages made from plants.
03
Beautifying internally consumed beverages
Consumers are adopting a holistic approach to beauty and wellness, seeking to consume beautifying beverages that promote health from within.
Industry implications
What the Emulsified Beverage trend means for industry
Where the trend changes the playbookFor
Functional Foods and Beverages
Companies can explore the use of oils to add functional benefits to beverages.
For
Plant-based Foods and Beverages
There is potential for plant-based water beverages with intriguing tastes and immense health benefits.
For
Beauty and Wellness Beverages
Companies can develop beverages that promote beauty and wellness by harnessing natural, healthy ingredients.
Workshop question
How can your brand enhance consumer lifestyles without inconveniencing them?
Trend signals
Trend signals for Emulsified Beverage
Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%.
Popularity44%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Emulsified Beverage trend
5 featured examples from Mar 21 to Nov 1, 2017CategoryLifestyle
Full-Fat Coconut Drinks
Wonder Fuel's Beverages Blend Coffee and MCT Oil
The beverage industry can capitalize on the trend of full-fat coconut drinks with MCT oil to offer innovative and functional beverages that cater to health-conscious consumers.
CategoryLifestyle
Immune-Boosting Water Beverages
Pervida Makes Immune Health Water Powered by Pomegranate Seed Oil
Beverage companies can create a new segment by offering functional and healthy drinks.
CategoryLifestyle
Infused Water Pods
Juice Press Created Capsules to Add Flavor to Lavit's Cooler Water Coolers
Opportunity for beverage companies to innovate by creating new infused water products and flavors.
CategoryLifestyle
Beautifying Rose Beverages
'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil
The industry should keep up with the trend and introduce new drinks that provide health benefits and are aesthetically pleasing.
CategoryLifestyle
Parsnip-Apple Beverages
This 'Plant-Based Drinkable' from Splendid Spoon Has Parsnip and Apple
Opportunity for the beverage industry to capitalize on the trend of plant-based and functional beverages by creating innovative products and cater to the growing demand of health…
