Nutritious beverages are increasingly featuring oils as primary ingredients
Implications - Various oils are increasingly being incorporated into beverages in order to enhance their nutrition and marketability, a shift that comes as these products move away from simply enhancing the flavor of dishes, and into the health and beauty industries. This increasingly mainstream practice comes as consumers continue to seek new and convenient ways to sustain healthy lifestyles, that avoid impinging on the way of life they're accustomed to.
Workshop Question - How can your brand enhance consumer lifestyles without inconveniencing them?
Trend Themes
1. Functional Beverages with Oil - Incorporating oils into beverages is gaining traction as consumers seek more convenient ways to sustain healthy lifestyles.
2. Plant-based Beverage Innovations - Health-conscious consumers are seeking alternative flavorful still and sparkling water-based beverages made from plants.
3. Beautifying Internally Consumed Beverages - Consumers are adopting a holistic approach to beauty and wellness, seeking to consume beautifying beverages that promote health from within.
Industry Implications
1. Functional Foods and Beverages - Companies can explore the use of oils to add functional benefits to beverages.
2. Plant-based Foods and Beverages - There is potential for plant-based water beverages with intriguing tastes and immense health benefits.
3. Beauty and Wellness Beverages - Companies can develop beverages that promote beauty and wellness by harnessing natural, healthy ingredients.
