Mythic Marketing

Brands use mythology to create a sense of mystique around products

Implications - Myths have intricate connotations, connecting people to a sense of a shared past with mysterious, historical ancestors. Considering this deep degree of emotional power, companies can benefit from leveraging mythology in their branding. Couching products and marketing in mythical figures and stories creates a sense of both mystique and belonging for consumers.
SCORE 6.7
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144,721 Total Clicks
Jan 17 - Nov 17
This Year and Warm
WorldMarketing
Featured Examples
Egyptian-Inspired Cat Homes - BAST Cat Furniture Draws Inspiration from Ancient Egyptian Mythology
SCORE 8.5
This Year and V. Hot 6,079 Clicks Pub: Jul 19, 17
Egyptian-Inspired Cat Homes
BAST Cat Furniture Draws Inspiration from Ancient Egyptian Mythology
BAST Cat Furniture is a collection of pet-centric home decor with an aesthetic that deviates from traditional designs. Most homeowners struggle to find a suitable place for their furry friends to... [More]
Mythology-Inspired Furniture Sets - Okha's Interior Collaboration Was Inspired by African Mythology
SCORE 7.6
This Year and Hot 1,268 Clicks Pub: Nov 7, 17
Mythology-Inspired Furniture Sets
Okha's Interior Collaboration Was Inspired by African Mythology
Tables and houseware are often designed to blend into the background of a room, which is why Atang Tshikare and Okha’s interior collaboration produced such beautiful and unconventional results.... [More]
Mythological Soap Branding - These Natural Handmade Soaps Were Inspired by Greek Gods
SCORE 5.7
Warm 3,374 Clicks Pub: Jan 12, 17
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
‘Elo Soaps’ is a brand specializing in natural handmade soaps that draw inspiration from Greek Mythology. The products boast branding that was designed by Mike Karolos and will appeal to... [More]
Mythology-Inspired Cocktail Menus - The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology
SCORE 4.8
This Year and Average 358 Clicks Pub: Jul 25, 17
Mythology-Inspired Cocktail Menus
The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology
‘The Dead Canary’ is a Cardiff bar that is now celebrating its Welsh heritage with an all-new ‘Cock’tales’ menu. The cocktail menu weaves together 12 stories to form a... [More]
Vietnamese-Inspired Food Branding - 'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
SCORE 4.5
This Year and Average 353 Clicks Pub: Sep 14, 17
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
NAM VI was developed as a conceptual premium food brand to target young audiences in Europe. As traditional Vietnamese cuisine is based on the five elements (wood, fire, earth, metal and water), the... [More]
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