Brands use mythology to create a sense of mystique around products
Implications - Myths have intricate connotations, connecting people to a sense of a shared past with mysterious, historical ancestors. Considering this deep degree of emotional power, companies can benefit from leveraging mythology in their branding. Couching products and marketing in mythical figures and stories creates a sense of both mystique and belonging for consumers.
Workshop Question - How could your brand leverage the sense of a shared past among consumers?
Trend Themes
1. Mythical Branding - Brands are using mythology to create mystique around their products, drawing inspiration from corresponding applicable mythologies
2. Mythology-inspired Packaging - Designers are making use of mythology in their packaging to tell captivating stories and create branding that is visually appealing
3. Mythology-based Food Branding - Brands marketing food and beverage products are drawing inspiration from cultural mythology to create meaningful brand messaging and captivating packaging
Industry Implications
1. Beverage Industry - The beverage industry can leverage mythology-based packaging for new product releases to capture the consumer's imagination
2. Interior Design Industry - The interior design industry could find new opportunities in mythology-based designs with uncommon forms and sculptures
3. Skincare Industry - The skincare industry can draw inspiration from mythologies to create products with unique features and capture the interest of natural skincare enthusiasts
