Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mythic
Marketing
Brands use mythology to create a sense of mystique around products.
4.2
Trend score
Trend
What is the Mythic Marketing trend?
Mythic Marketing: Myths have intricate connotations, connecting people to a sense of a shared past with mysterious, historical ancestors. Considering this deep degree of emotional power, companies can benefit from leveraging mythology in their branding. Couching products and marketing in mythical figures and stories creates a sense of both mystique and belonging for consumers.
Trend themes
Themes within the Mythic Marketing trend
Three behaviours holding the trend together01
Mythical Branding
Brands are using mythology to create mystique around their products, drawing inspiration from corresponding applicable mythologies
02
Mythology-Inspired Packaging
Designers are making use of mythology in their packaging to tell captivating stories and create branding that is visually appealing
03
Mythology-Based Food Branding
Brands marketing food and beverage products are drawing inspiration from cultural mythology to create meaningful brand messaging and captivating packaging
Industry implications
What the Mythic Marketing trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can leverage mythology-based packaging for new product releases to capture the consumer's imagination
For
Interior Design Industry
The interior design industry could find new opportunities in mythology-based designs with uncommon forms and sculptures
For
Skincare industry
The skincare industry can draw inspiration from mythologies to create products with unique features and capture the interest of natural skincare enthusiasts
Workshop question
How could your brand leverage the sense of a shared past among consumers?
Trend signals
Trend signals for Mythic Marketing
Trend score 4.2 out of 10, from popularity 52%, activity 65%, freshness 8%.
Popularity52%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mythic Marketing trend
5 featured examples from Jan 13 to Nov 7, 2017CategoryArt & Design
Egyptian-Inspired Cat Homes
BAST Cat Furniture Draws Inspiration from Ancient Egyptian Mythology
Opportunity to explore new design concepts that cater to pet owners who prioritize both their pet's comfort and their home's aesthetic.
CategoryArt & Design
Mythology-Inspired Furniture Sets
Okha's Interior Collaboration Was Inspired by African Mythology
The collaboration between Okha and Atang Tshikare highlights the potential for mythology-inspired furniture in the interior design industry.
CategoryFashion
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
Opportunity for natural skincare companies to incorporate mythology-inspired branding into their product lines.
CategoryLifestyle
Mythology-Inspired Cocktail Menus
The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology
The hospitality industry can capitalize on mythology-inspired cocktail menus to attract customers looking for unique and immersive experiences.
CategoryLifestyle
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
Opportunity for food packaging companies to create innovative and visually appealing designs for globally inspired food brands.
