Brands are offering tech-based solution to eliminate pet odors
Implications - Pet brands are using the function-based advantages of technology to help remove pet odors from the home, whether through purifying systems or tech-based cleaning. As pet-owning consumers juggle their many responsibilities, these emerging technologies provide the convenience they require to create more balanced lifestyles.
Workshop Question - How can your brand frame its products/services in a way that emphasizes their convenience?
Trend Themes
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Smart Pet Tech — Companies are creating smart devices to assist pet owners with keeping their homes clean and reducing odors and contamination.
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Convenience Technology — New tech solutions provide pet-owning consumers with the convenience to balance their schedules and create more balanced lifestyles.
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Air Cleaning Tech — Air purifier technology is advancing to capture more particles and identify the air quality in a space.
Industry Implications
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Smart Home Tech — The smart home industry should consider creating innovative devices for pet owners to reduce odors that are compatible with established home automation networks.
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Pet Care Industry — For the pet care industry, smart pet technology provides an avenue for increased diversity in product offering, offering new solution areas to explore.
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Air Purifier Industry — Air purifier vendors can expand their offerings to include models that monitor and regulate air quality in a room.
