Category
Tech
Delegated Interfaces
Trend cluster
Category
High-Tech
Lowbrow
Brands merge traditionally lowbrow concepts with impressive technology.
5.6
Trend score
Trend
What is the High-Tech Lowbrow trend?
High-Tech Lowbrow: Cutting edge technology typically skews toward the more ostentatious side of the cultural spectrum, but it can equally speak to consumers across the cultural spectrum. Brands are thus recognizing the space for growth through direct appeals to those with so-called lowbrow interests. Brands that think outside of cultural assignations can access far broader markets than when adhering to societal proscriptions.
Trend themes
Themes within the High-Tech Lowbrow trend
Three behaviours holding the trend together01
Lowbrow Technology
Brands merge traditionally lowbrow concepts with impressive technology.
02
Connected Games
Connecting games leads to increased engagement and competition.
03
Wearable Tech
Incorporating technology into wearable apparel provides practical solutions to problems.
Industry implications
What the High-Tech Lowbrow trend means for industry
Where the trend changes the playbookFor
Toy and Game Industry
Toy manufacturers can take everyday products and turn them into technological advancements.
For
Fast Food Industry
Fast food chains can diversify their marketing by introducing technology-based products and services at their locations.
For
Transportation Industry
The transportation industry can provide solutions for driver safety with the introduction of wearable technology.
Workshop question
How could your brand alter your offering to make it appealing to highbrow consumers? What about lowbrow consumers?
Trend signals
Trend signals for High-Tech Lowbrow
Trend score 5.6 out of 10, from popularity 89%, activity 73%, freshness 8%.
Popularity89%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the High-Tech Lowbrow trend
4 featured examples from Jun 2 to Nov 8, 2017CategoryLife-Stages
Video-Recording Frisbees
The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
Toy manufacturers can innovate by adding camera technology to their products to cater to a growing market of technologically savvy consumers.
CategoryAutos
Tech-Infused Trucker Hats
Ford's SafeCap Stops Truck Drivers From Falling Asleep at the Wheel
Smart safety gear could be developed for truckers, pilots, train conductors, and other transportation professionals to prevent accidents and ensure they stay alert while on the jo…
CategoryTech
Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
Smartphone manufacturers can explore opportunities to collaborate with various brands and create customized phones to cater to specific market segments.
CategoryTech
Connected Fidget Spinners
The BlueSpin Turns Fidget Spinning Into a Connected, Competitive Game
Manufacturers can develop more innovative and interactive versions of popular toys to stay ahead of competitors.
