High-Tech Lowbrow

Brands merge traditionally lowbrow concepts with impressive technology

Implications - Cutting edge technology typically skews toward the more ostentatious side of the cultural spectrum, but it can equally speak to consumers across the cultural spectrum. Brands are thus recognizing the space for growth through direct appeals to those with so-called lowbrow interests. Brands that think outside of cultural assignations can access far broader markets than when adhering to societal proscriptions.
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
83,717 Total Clicks
Jun 17 - Nov 17
This Year and Warm
TechGadgets
Featured Examples
Video-Recording Frisbees - The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
SCORE 7.8
Hot 4,469 Clicks Pub: Jun 2, 17
Video-Recording Frisbees
The 'VFO' Flying Disc Captures Trick Shots and Catches During Play
The ‘VFO’ flying disc is a neat toy that will enable you to capture the viewpoint of the disc when it’s flying through the air from your hands, to other players in the game. The &#... [More]
Tech-Infused Trucker Hats - Ford's SafeCap Stops Truck Drivers From Falling Asleep at the Wheel
SCORE 7.4
This Year and Warm 1,332 Clicks Pub: Nov 8, 17
Tech-Infused Trucker Hats
Ford's SafeCap Stops Truck Drivers From Falling Asleep at the Wheel
The demanding hours and late night drives that are required of truck drivers make falling asleep at the wheel a common concern, which is why Ford’s SafeCap, a tech-infused hat, is helping... [More]
Fried Chicken Smartphones - Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
SCORE 6.6
Warm 1,343 Clicks Pub: Jul 12, 17
Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
Huawei’s new Kentucky Fried Chicken phone, available to consumers in China, gives users everything they could possibly hope for if they’re serious fans of the American fried chicken chain.... [More]
Connected Fidget Spinners - The BlueSpin Turns Fidget Spinning Into a Connected, Competitive Game
SCORE 5.7
Warm 298 Clicks Pub: Jun 28, 17
Connected Fidget Spinners
The BlueSpin Turns Fidget Spinning Into a Connected, Competitive Game
What’s truly impressive about the fidget spinner craze is that it has garnered such a massive following and yet it isn’t gamified at all — however, the BlueSpin aims to add another... [More]
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