The continuing popularity of home DIY projects has incited the Lowe's 'Made in a Minute' campaign as a way for the brand to connect with consumers looking for inspiration. Created thanks to the success of the Lowe's #FixIn6 Vine campaign, the Lowe's 'Made in a Minute' campaign was run through the brand's Facebook page. The brand utilized Facebook 360 technology in order to create an immersive experience for DIYers to partake in while following along with the home DIY project.
The Lowe's 'Made in a Minute' campaign featured click through capabilities that redirected to the brand's Tumblr page for viewing the products and materials used. Users were then able to purchase the items on the Lowe's website, if desired.
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