Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beauty
Indulgence
Beautifying ingredients are being found in surprisingly sweet snacks.
4.6
Trend score
Trend
What is the Beauty Indulgence trend?
Beauty Indulgence: As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits.
Trend themes
Themes within the Beauty Indulgence trend
Three behaviours holding the trend together01
Edible Beauty Products
Consumer demand for incorporating skincare and beauty into everyday lives has led to an emergence of edible beauty products like beauty pops, collagen jelly drink, and anti-aging rose drinks.
02
Functional Foods
Functional foods with skin-enhancing, collagen-boosting, and antioxidant-rich properties are on the rise and disrupting the traditional snack and beverage industry.
03
Inside-Out Approach to Beauty
Increased awareness among consumers around healthy ingredients has led to a new insight in the beauty industry; taking an inside-out approach to beauty through products like beauty-boosting energy balls and collagen drinks.
Industry implications
What the Beauty Indulgence trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
Beauty and skincare industry is being disrupted with the emergence of edible and drinkable beauty products and a renewed focus on the inside-out approach to skin and beauty health.
For
Food and Beverage Industry
Food and Beverage industry is being disrupted by functional food products that have been infused with skin-enhancing, collagen-boosting and antioxidant-rich properties.
For
Wellness Industry
Wellness industry is being disrupted as companies shift to cater to the evolving consumer demand for natural, healthy and effective products designed to support a balanced lifestyle and self-care.
Workshop question
What does your consumer compromise when choosing your product over others?
Trend signals
Trend signals for Beauty Indulgence
Trend score 4.6 out of 10, from popularity 71%, activity 58%, freshness 8%.
Popularity71%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beauty Indulgence trend
5 featured examples from Jun 27, 2017 to May 21, 2019CategoryLifestyle
Beauty-Boosting Popsicles
These Beauty Pops Recipes Will Keep You Cool and Pretty This Summer
Creating new products, such as wellness popsicles, that align with consumer demand for healthy and natural ingredients.
CategoryLifestyle
Anti-Aging Rose Drinks
Dirty Lemon's Anti-Aging Elixir Boasts Bulgarian Rose
The functional beverages industry can benefit from this trend by creating more products with anti-aging ingredients that target specific health and beauty needs.
CategoryLifestyle
Gelatinous Collagen Drinks
Skin Perfect's Collagen Jelly Drink Helps Combat Visible Signs of Aging
There is a growing need for innovative beauty and skincare products that can combat signs of aging from inside out.
CategoryLifestyle
Beauty-Boosting Energy Balls
MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion
The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods.
CategoryLifestyle
Appearance-Boosting Soluble Powders
Vital Proteins Offers Flavored Beauty Waters
Opportunities for developing collagen-infused products that promote healthier skin and nails.
