Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits.
Workshop Question - What does your consumer compromise when choosing your product over others?
Trend Themes
1. Edible Beauty Products - Consumer demand for incorporating skincare and beauty into everyday lives has led to an emergence of edible beauty products like beauty pops, collagen jelly drink, and anti-aging rose drinks.
2. Functional Foods - Functional foods with skin-enhancing, collagen-boosting, and antioxidant-rich properties are on the rise and disrupting the traditional snack and beverage industry.
3. Inside-out Approach to Beauty - Increased awareness among consumers around healthy ingredients has led to a new insight in the beauty industry; taking an inside-out approach to beauty through products like beauty-boosting energy balls and collagen drinks.
Industry Implications
1. Beauty and Skincare Industry - Beauty and skincare industry is being disrupted with the emergence of edible and drinkable beauty products and a renewed focus on the inside-out approach to skin and beauty health.
2. Food and Beverage Industry - Food and Beverage industry is being disrupted by functional food products that have been infused with skin-enhancing, collagen-boosting and antioxidant-rich properties.
3. Wellness Industry - Wellness industry is being disrupted as companies shift to cater to the evolving consumer demand for natural, healthy and effective products designed to support a balanced lifestyle and self-care.
