Category
Lifestyle
Assisted Choices
Trend cluster
Category
Revamped
Pairings
Food and beverage pairings are being offered in increasingly diverse forms.
4.4
Trend score
Trend
What is the Revamped Pairings trend?
Revamped Pairings: The art of pairing food and beverages was once confined to dinner parties and restaurants, but brands are increasingly diversifying and transforming the traditional aspects of this practice. These reformed pairings, or the new mediums through which they're accessed or offered, takes the practice out of the simple "foodie" realm, and into one that caters to the shift towards experientialism, which is increasingly driving purchasing decisions.
Trend themes
Themes within the Revamped Pairings trend
Three behaviours holding the trend together01
Experientialism-driven purchasing
Experientialism is driving purchasing decisions in the food and beverage industry, resulting in reformed and new mediums for food and beverage pairings.
02
Subscription-based wine clubs
Subscription-based wine clubs that offer unique food and wine pairing options are becoming popular.
03
AI-Driven Meal Planning
AI-Driven meal planning services are becoming popular to offer users new and interesting meal combinations.
Industry implications
What the Revamped Pairings trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry professionals can utilize these trends to offer unique and innovative pairing options.
For
Subscription Services
Subscription services industry can leverage these trends to offer users exciting experiences and add more value to their services.
For
Artificial Intelligence
Artificial intelligence technology is being deployed in the catering and meal planning industry to create unique and personalized food recommendations.
Workshop question
How can your brand cater to the rise in experiential consumption habits?
Trend signals
Trend signals for Revamped Pairings
Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%.
Popularity68%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Revamped Pairings trend
5 featured examples from Jan 27 to Nov 1, 2017CategoryLifestyle
Festive Tea Pairings
DAVIDsTEA Created a Guide to Serving Food and Tea Together
The food and beverage industry can utilize tea and food pairing trends to develop new menu items and drinks for customers.
CategoryLifestyle
AI-Enhanced Meals
Plant Jammer Was Created to Diversify Danish People's Meal Choices
Plant Jammer's AI-powered meal suggestions pose disruptive opportunities for the meal kit delivery industry.
CategoryLifestyle
Complementary Wine Clubs
HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
Integrating wine and food pairings into meal kit subscriptions, enhancing the customer experience.
CategoryLifestyle
Plant-Based Wine Pairings
Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options
Disruptive opportunity for wineries to tap into the growing market of plant-based eaters by offering plant-based wine pairings and expanding their target audience.
CategoryLifestyle
Ice Cream Wine Pairings
Friarwood and Scoop are Teaming Up for a Unique Wine Tasting Event
The wine and spirits industry can capitalize on the trend by organizing innovative and unconventional wine tasting events.
