Category
Lifestyle
Assisted Choices
Trend cluster
Category
Redirected
Magazine
Magazines are being redesigned for highly specialized purposes.
4.2
Trend score
Trend
What is the Redirected Magazine trend?
Redirected Magazine: Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities.
Trend themes
Themes within the Redirected Magazine trend
Three behaviours holding the trend together01
Specialized Magazine Content
Brands are increasingly creating magazines with specialized, rare, or reformatted content to fuse the benefits of both the online media consumption world, and the tangible one.
02
Crowdsourced Magazine Content
Brands like VFILES are utilizing crowdsourcing to create magazines that are curated by the community and provide a deep look into what fuels youth today.
03
Multi-Sensory Content
Publications like Sense Familiar are incorporating scratch-and-sniff stickers to activate the sense of smell and create a unique experience for their readers.
Industry implications
What the Redirected Magazine trend means for industry
Where the trend changes the playbookFor
Publishing
There's a shift in the magazine publishing industry that business professionals should pay attention to, especially when it comes to specialized magazine content and crowdsourced magazines.
For
Fashion and Beauty
Innovations in magazine publishing, such as audio-enabled and customized magazines, are disrupting the fashion and beauty industries and creating new opportunities for brands.
For
Mental Health and Wellness
Publications like Anxy that center around mental health and wellness are shedding light on topics that were once taboo and provide opportunities for brands to make a difference.
Workshop question
What is a major source of competition for your products/services? How can your brand adopt or accommodate some of the elements that emerging competitors offer consumers?
Trend signals
Trend signals for Redirected Magazine
Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%.
Popularity62%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Redirected Magazine trend
7 featured examples from Mar 9, 2016 to Oct 31, 2017CategoryPop Culture
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
Opportunity for innovative mental health publications to disrupt the traditional magazine industry and cater to an underrepresented audience.
CategoryPop Culture
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
Opportunity to create innovative digital content that uses social media as a distribution and engagement channel.
CategoryPop Culture
Crowdsourced Fashion Magazines
WOMB is a Crowdsourced Magazine Created on VFILES' Platform
Opportunity to collaborate with young creators and stay attuned to the latest fashion trends of Millennials and Gen Z.
CategoryArt & Design
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
The publishing industry can incorporate multi-sensory elements into magazines to provide readers with more interactive and engaging experiences.
CategoryPop Culture
Audio-Enabled Fashion Magazines
Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily
Disruptive innovation opportunity: Integrate voice skill technology to transform traditional fashion magazines into audio-enabled platforms.
CategoryMarketing
Custom Digital Beauty Magazines
Powder is a New Web Mag That Provides Customized Product Recos
Powder's unique service provides disruption in the personalized beauty products market.
CategoryMarketing
Web-Curated Print Magazines
VFILES Has Launched Its First Print Edition but with an Online Twist
Fashion retailers can explore opportunities to create print magazines curated by their online communities, providing a unique and valuable content experience for their customers.
