Cosmetic products are being infused with "spiritual" elements
Implications - Cosmetic items are now either being infused with ingredients related to non-religious "spirituality," or are being marketed as products that cater to spiritual individuals. This shift comes as consumers seek to ground their purchasing decisions in something beyond function and into experience, and offers a highly marketable way to do this.
Workshop Question - How can your brand ground its consumers' purchasing decision in something that goes beyond functionality?
Trend Themes
-
Spiritual Cosmetics — Consumers seek products that cater to spiritual individuals through the infusion of ingredients related to non-religious 'spirituality', providing opportunities to ground purchasing decisions into experience.
-
Magical Branding — Consumers are embracing skincare and beauty products that boast magical branding, conveying the purity, potency and efficacy of natural ingredients that have been revered for centuries.
-
Concept Stores — Retailers are creating concept stores that explore partnerships with artists, designers and charities, offering consumers a community-centered space to experience holistic therapies and treatments.
Industry Implications
-
Cosmetics — The cosmetics industry can benefit from incorporating non-religious 'spiritual' elements in their products, as consumers seek to connect with something beyond function and into experience.
-
Retail — Retailers can explore partnerships with artists, designers, and charities in creating concept stores and community-centered spaces that offer customers holistic therapies and treatments.
-
Wellness — The wellness industry can benefit from offering products and services that cater to the spiritual consumer, concerned with quality and sustainability, and promoting mindfulness and personal growth.
