Bamboo is being used as both packaging and an ingredient in cosmetic products
Implications - The eco-friendly qualities of bamboo are being incorporated in not just the packaging of cosmetic products, but in the formulation of cosmetic products themselves. This shift comes as consumers don't just seek products that are friendly to the environment, but products that benefit them directly because of their natural qualities. The inclusion of bamboo around and within cosmetic items caters to this shift, while adding an element of intrigue and marketability to the products.
Workshop Question - How can your brand leverage just one distinct ingredient or function that while enhance the marketability of its products/services?
Trend Themes
1. Bamboo Packaging & Ingredients in Cosmetics - Beauty brands are implementing bamboo, the fast-growing, renewable, and naturally antibacterial plant, as both packaging & ingredient in cosmetic products, creating opportunities for sustainability-focused consumers.
2. Natural & Eco-friendly Beauty Products - Consumers are increasingly demanding natural, non-toxic, and eco-friendly personal care products, creating opportunities for companies to offer innovative products with unconventional ingredients such as powdered bamboo and dried Moroccan orange peel.
3. Cruelty-free Cosmetics - Consumers are seeking natural and ethnically manufactured cosmetics, prompting makeup brands to take a cruelty-free approach, choosing organic ingredients and eliminating harsh chemicals, offering innovative cosmetics in elegant and sustainable packaging containers like bamboo.
Industry Implications
1. Cosmetics & Beauty - Cosmetics industries are embracing natural & sustainable ingredients such as bamboo to create eco-friendly & cruelty-free cosmetics, allowing startups to introduce innovative products with unconventional ingredients.
2. Sustainability & Environment - Increasing concern towards sustainable living and protecting the environment encourages the adoption of bamboo as eco-friendly, biodegradable, and renewable packaging for personal care products, creating immense opportunities for entrepreneurs.
3. Technology - The popularity of beauty tutorials on YouTube is increasing, and cosmetics brands are leveraging the technology to launch tech-focused beauty products like the iSkelter Makeup Station for tech-savvy beauty enthusiasts, offering innovative storage solutions and real-time makeup tutorials.
