Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sleepy
Snacking
Brands are offering snacks that aid in enhancing sleep quality.
2.6
Trend score
Trend
What is the Sleepy Snacking trend?
Sleepy Snacking: Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world.
Trend themes
Themes within the Sleepy Snacking trend
Three behaviours holding the trend together01
Sleep-Inducing Snacks
Offering snacks that help induce sleep is becoming an increasingly prominent trend, with natural ingredients and promoting centuries-old practices from around the world.
02
Melatonin-Infused Treats
Companies are adding melatonin, known for promoting relaxation and sleep, to everything from chocolates to granola bars in order to appeal to those seeking a holistic approach to getting a good night's rest.
03
Functional Snacks
Snacks that offer health and functional benefits are gaining popularity, such as phytonutrient-packed fruit snacks and snack bars infused with calming herbs.
Industry implications
What the Sleepy Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and drink manufacturers can explore opportunities to develop snacks with functional ingredients that cater to specific needs, such as sleep, relaxation and focus.
For
Health and Wellness
The health and wellness industry can take advantage of the trend towards natural and holistic remedies for sleep by providing products with melatonin, calming herbs, and other natural ingredients.
For
Packaged Foods
Companies in the packaged foods industry are incorporating functional ingredients into snacks and breakfast foods, such as granola bars, with the goal of appealing to consumers prioritizing health and wellness.
Workshop question
How can your brand cater to consumers' preferences for more holistic solutions?
Trend signals
Trend signals for Sleepy Snacking
Trend score 2.6 out of 10, from popularity 39%, activity 30%, freshness 8%.
Popularity39%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sleepy Snacking trend
5 featured examples from May 20, 2016 to Nov 7, 2017CategoryLifestyle
Phytonutrient Fruit Snacks
The Abakus Foods Jujube Fruit Snacks are a Source of Antioxidants
Disruptive innovation opportunity: Explore new ways of incorporating healthful ingredients into convenient and tasty snack options.
CategoryLifestyle
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
Opportunity for snack food companies to create innovative products that address specific wellness needs, such as promoting relaxation and improving sleep quality.
CategoryLifestyle
Late-Night Snack Bars
'NightFood' Snack Bars are Formulated to Curb Evening Cravings
Opportunity for food and beverage manufacturers to create specialized products for late-night snacking.
CategoryLifestyle
Sleep Aid Granola Bars
The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients
The natural sleep aid snack product generates innovative opportunities for the snack industry to create functional foods.
CategoryLifestyle
Melatonin-Infused Chocolates
Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate
The health supplement industry can explore the integration of chocolate-based products to enhance the appeal and enjoyment of their offerings.
