Sleepy Snacking

Brands are offering snacks that aid in enhancing sleep quality

Implications - Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world.
SCORE 5.5
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33,850 Total Clicks
May 16 - Nov 17
This Month and Mild
MarketingLifestyleFoodHealthBranding
Featured Examples
Relaxing Snack Bars - 'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
SCORE 7.7
This Month and Hot 299 Clicks Pub: Nov 7, 17
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
As an alternative to the many sleep-inducing beverages and liquid herbal supplements on the market, Eat Dream Be produces Dream Bars that take the form of a solid bedtime snack. The organic, gluten-... [More]
Phytonutrient Fruit Snacks - The Abakus Foods Jujube Fruit Snacks are a Source of Antioxidants
SCORE 4.5
This Year and Average 609 Clicks Pub: Jan 20, 17
Phytonutrient Fruit Snacks
The Abakus Foods Jujube Fruit Snacks are a Source of Antioxidants
Fruit snacks are a favorite amongst kids but are often loaded with more sugar than fruit, so the Abakus Foods Jujube Fruit Snacks are intended to be a healthier alternative. Made using the fruit... [More]
Late-Night Snack Bars - 'NightFood' Snack Bars are Formulated to Curb Evening Cravings
SCORE 2.7
Mild 1,019 Clicks Pub: May 20, 16
Late-Night Snack Bars
'NightFood' Snack Bars are Formulated to Curb Evening Cravings
To deter consumers from making unhealthy snack choices right before heading to bed, ‘NightFood’ was created to sate the dreaded “CraveMonster.”  NightFood snack bars... [More]
Sleep Aid Granola Bars - The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients
SCORE 5
This Month and Warm 63 Clicks Pub: Nov 7, 17
Sleep Aid Granola Bars
The 'Snooze Snack' is a Snack for Sleep with Rest-Inducing Ingredients
After Colton Anderson received top marks on a marketing proposal for a snack for sleep in the form of a granola bar, the ‘Snooze Snack’ was born as an all-natural alternative to sleeping... [More]
Melatonin-Infused Chocolates - Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate
SCORE 4
This Month and Average 42 Clicks Pub: Nov 7, 17
Melatonin-Infused Chocolates
Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate
While there are many melatonin supplements on the market that can easily be dissolved under one’s tongue, Truly Supplements is out to make the experience of taking a sleep aid more enjoyable.... [More]
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