Category
Lifestyle
Assisted Choices
Trend cluster
Category
Greenhouse
Escapism
Greenhouses are interacting with urban environments in new and dynamic ways.
5.0
Trend score
Trend
What is the Greenhouse Escapism trend?
Greenhouse Escapism: New greenhouses in urban spaces are increasingly designed with interactive, digital, and urban life-enhancing functions. These installations, whether performative, functional or both, offer escapist spaces in environments that have become disconnected from the benefits of nature. As consumers increasingly understand the physical and mental benefits of environmental engagement, these interactive urban oases serve to cater to this shift.
Trend themes
Themes within the Greenhouse Escapism trend
Three behaviours holding the trend together01
Interactive Greenhouses
Greenhouses are increasingly being designed with interactive and digital functions to offer consumers escapist spaces in urban areas.
02
Vertical Farming
Vertical hydroponic farming is becoming increasingly popular in urban areas to provide year-round access to produce for growing populations.
03
Digital Horticulture
Digital installations that integrate light and sound with plants are being used to create emotional connections between humans and vegetation.
Industry implications
What the Greenhouse Escapism trend means for industry
Where the trend changes the playbookFor
Architecture
Architects and designers can incorporate unique and interactive greenhouse designs into their projects for urban spaces, creating new sanctuary or community spaces.
For
Agriculture
Vertical hydroponic farming could be utilized to increase access to fresh produce in urban areas, contributing to sustainable food systems.
For
Entertainment
Digital installations that combine plant life and technology can be used to create immersive and entertaining experiences for visitors.
Workshop question
How can you adapt your products or services in a way that creates a more welcoming environment for your consumers?
Trend signals
Trend signals for Greenhouse Escapism
Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%.
Popularity67%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Greenhouse Escapism trend
5 featured examples from Jul 14, 2016 to Oct 25, 2017CategoryArt & Design
Digital Greenhouse Installations
'Digital Vegetables' Created a Symphony of Light and Sound
Industry can capitalize on the growing demand for immersive and interactive experiences.
CategoryEco
Vertical Hydroponic Farms
Sasaki Designed an Urban Farm for Shanghai's Urban Agricultural District
Vertical hydroponic farming is an opportunity for disruptive innovation in the agriculture industry as it allows for efficient, year-round local produce production.
CategoryEco
Glowing Transparent Greenhouses
'Less House' in Ho Chi Minh City is a Luminous Structure
Innovative solutions for sustainable food production in urban environments.
CategoryEco
Spherical Urban Greenhouses
Amazon is Building a Relaxing Green Community For Its Employees
The creation of spherical urban greenhouses can disrupt the corporate wellness industry by offering unique spaces for relaxation, stress reduction, and improved employee well-bein…
CategoryAutos
Greenery-Adorned City Buses
The 'Forest Bus' in Taipai Acts as a Mobile Greenhouse
The integration of greenery in public transportation to make it more sustainable and appealing to the masses.
