Traditional entertainment adapts to allow for audience interaction
Implications - While traditional modes of entertainment were once predominantly passive, they are now accommodating the more interactive ways consumers engage with media today. As new media like VR and video games occupy increasingly large swaths of the entertainment landscape, traditional creators are responding with similarly interactive content that develops differently depending on audience input. Brands that find ways to incorporate interactive elements into their offerings can better engage consumers in a mode that increasingly resonates with them.
Workshop Question - What would a choose-your-own-adventure experience related to your brand look like?
Trend Themes
1. Interactive Entertainment - Expanding audience engagement through interactive media will become increasingly important.
2. Multi-platform Experience - Multi-platform experiences targeting a broad range of preferences and interests will become the norm.
3. Blended Print-digital Storytelling - New blended print-digital storytelling formats are in the experimentation phase and could significantly disrupt the publishing industry.
Industry Implications
1. Entertainment Industry - The entertainment industry needs to provide interactive and personalized content solutions.
2. Technology Industry - The technology industry must continue to provide enhanced interactive experiences while promoting ease of use.
3. Publishing Industry - The publishing industry could benefit from investing in digital and interactive technologies to improve storytelling.
5 Featured, 44 Examples:
65,588 Total Clicks
Date Range:
Oct 17 — Nov 17
Trending:
Mild
Consumer Insight Topics:
