Painless Financials

Finance services are simplified to appeal to younger investors

Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
14,827 Total Clicks
Aug 17 - Nov 17
Fresh and Mild
Featured Examples
Cost-Free Finance Planners - The 'Summed' Virtual Financial Planner Offers Personalized Guidance
SCORE 7.4
This Week and Warm 114 Clicks Pub: Nov 1, 17
Cost-Free Finance Planners
The 'Summed' Virtual Financial Planner Offers Personalized Guidance
‘Summed’ is a virtual financial planner that provides users with a way to maintain a better standing with their finances to ensure that they are using their money wisely. The ‘... [More]
Millennial Financial Advice Videos - 'NowThis Money' Offers Financial Advice in Snappy Videos
SCORE 6.1
This Quarter and Warm 290 Clicks Pub: Aug 10, 17
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
A younger demographic is thinking about careers and debt differently than previous generations, prompting the creation of ‘NowThis Money’—a finance-specific collection of video... [More]
Automated Finance Platforms - 'The System' Eliminates You From Living Paycheck to Paycheck
SCORE 5.7
This Quarter and Warm 237 Clicks Pub: Aug 15, 17
Automated Finance Platforms
'The System' Eliminates You From Living Paycheck to Paycheck
It’s very easy to find yourself living paycheck to paycheck and feeling like you’ve lost control of your finances, so ‘The System’ is intended to provide users a way to... [More]
Mobile Peer-to-Peer Payments - Paykey Lets You Transfer Money Through Your Phone's Keyboard
SCORE 4.5
This Month and Average 61 Clicks Pub: Oct 26, 17
Mobile Peer-to-Peer Payments
Paykey Lets You Transfer Money Through Your Phone's Keyboard
Mobile banking is an increasingly popular financial tool among the millennial demographic, which is why Paykey, a Tel Aviv-based startup is implementing a banking-friendly keyboard extension, which... [More]
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