Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bauble
Reformatting
Decorative Christmas baubles are being filled with snacks.
4.5
Trend score
Trend
What is the Bauble Reformatting trend?
Bauble Reformatting: Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another.
Trend themes
Themes within the Bauble Reformatting trend
Three behaviours holding the trend together01
Dual-Purpose Holiday Decorations
Brands are formatting standard decorations, such as Christmas baubles, as multi-use products that serve as both decorative and edible treats.
02
Inventive Advent Calendars
Advent calendars have evolved beyond the traditional chocolate format, now offering a range of treats from sweets, pastries, and cocktails to accompany the countdown to Christmas.
03
Playful and Unique Decor
Consumers are looking for creative ways to infuse sugary elements and lively colors into their holiday decorations, moving beyond the traditional to create a unique and playful look for the season.
Industry implications
What the Bauble Reformatting trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can capitalize on the trend of filling decorative holiday objects such as baubles or advent calendars with treats, such as gourmet popcorn, cocktails, and chocolate.
For
Retail and Consumer Goods
Retail and consumer goods businesses can create unique and multi-use decorations that serve not only as festive decor, but also as treats or other useful items, appealing to the consumer desire for novelty and creativity.
For
Design and Decor
There is an opportunity for the design and decor industry to create new and inventive holiday decoration products that move beyond traditional offerings by incorporating new materials, colors, and edible elements.
Workshop question
How can your brand leverage holiday branding in a way that sets it apart from the countless others doing the same?
Trend signals
Trend signals for Bauble Reformatting
Trend score 4.5 out of 10, from popularity 57%, activity 70%, freshness 8%.
Popularity57%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bauble Reformatting trend
6 featured examples from Nov 29, 2013 to Dec 4, 2017CategoryLifestyle
Ornamental Advent Calendars
Starbucks' Chocolate Advent Calendar Provides Instant Decoration
Food and beverage companies can take advantage of this trend by creating unique advent calendars with fun and seasonal foods and drinks to offer consumers an exciting way to count…
CategoryLifestyle
Icy Advent Calendars
Karamelleriet's 'Cool Christmas' Winter Advent Calendar Embraces an Icy Theme
The confectionery industry can benefit from developing innovative and high-end advent calendars, catering to the growing demand for adult-oriented holiday treats.
CategoryLifestyle
Candy-Filled Baubles
This Christmas Bauble is Filled with Popular Candies
Incorporating candy-filled baubles as stocking fillers presents a disruptive innovation opportunity for the gifts industry.
CategoryLifestyle
Alcohol-Filled Baubles
Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka
Disruptive innovation opportunity: Incorporate innovative packaging and marketing techniques to create unique and eye-catching alcohol products that attract consumers during festi…
CategoryLifestyle
Colorful Candy Wreaths
Add Some Sugary Elements to Your Holiday Decor with This Gum Drop Wreath
Opportunity for companies to expand their home decor product lines to include candy-inspired decorations and DIY crafting products
CategoryLifestyle
Festive Snack-Filled Baubles
Joe & Seph's Christmas Bauble Decoration is Filled with Popcorn
The food and beverage industry can benefit from creating customizable and dual-purpose products that cater to a range of consumer tastes during the festive season.
