Realistic Romance

Users search for authentic connections in the online dating world

Implications - As online dating continues to grow in popularity, users are pushing back against the superficiality of so-called hot-or-not services. Instead, users are transitioning to what they perceive as more authentic romantic platforms that privilege genuine human connections over attractive images alone. Brands that can create authentic connections are able to counter the real-world isolation sometimes felt as a result of consumers living much of their lives online.
SCORE 6.1
Popularity
Activity
Freshness
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20,157 Total Clicks
Feb 17 - Nov 17
This Year and Average
LifestyleRomance
Featured Examples
Chat-First Dating Apps - The Taffy App Puts Personality Before Looks
SCORE 7
This Year and Warm 787 Clicks Pub: Aug 30, 17
Chat-First Dating Apps
The Taffy App Puts Personality Before Looks
For those braving the dating app scene and tired of the soul-crushing superficiality that comes along with it, the Taffy app is a potential alternative. Rather than highlighting users’ images,... [More]
Date-Based Social Apps - The First Dating App Sets People Up for Dates Rather Than Endless Texts
SCORE 5.6
This Year and Warm 325 Clicks Pub: Jun 13, 17
Date-Based Social Apps
The First Dating App Sets People Up for Dates Rather Than Endless Texts
Despite the tremendous popularity of so-called dating apps such as Tinder, the First dating app recognizes the major flaw with the vast majority of those romantic software programs. Though they call... [More]
Pixelated Dating Apps - The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation
SCORE 6.1
Warm 724 Clicks Pub: May 9, 17
Pixelated Dating Apps
The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation
Nowadays dating apps are a dime a dozen, but the Vibes dating app is trying to differentiate itself. For starters, Vibes simplifies profiles. Users post a question with the goal being to get openers... [More]
Audio-Based Dating Apps - The 'Whisperr' Date App Lets Users Listen to Prospective Partners
SCORE 5.7
This Year and Warm 377 Clicks Pub: Jul 4, 17
Audio-Based Dating Apps
The 'Whisperr' Date App Lets Users Listen to Prospective Partners
The ‘Whisperr’ date app utilizes the power of audio in order to help daters find out more in a quicker timeframe about each other. The ‘Whisperr’ app works by having singles... [More]
Story-Focused Dating Apps - The 'Attrct' Dating App Lets Users Share Their Experiences
SCORE 6.5
This Year and Warm 374 Clicks Pub: Nov 6, 17
Story-Focused Dating Apps
The 'Attrct' Dating App Lets Users Share Their Experiences
The ‘Attrct’ dating app is focused on shaking up the preconceived notions of how online dating has to go in the modern era by infusing a distinct sense of personality into the experience.... [More]
Call-Based Dating Apps - Matches on the Hotline App Connect Via a Telephone Call
SCORE 3
Mild 376 Clicks Pub: Feb 13, 17
Call-Based Dating Apps
Matches on the Hotline App Connect Via a Telephone Call
The Hotline App is a subscription dating service that aims to make the technology of dating more personal compared to competitors. Though the app has a smartphone interface similar to others like... [More]
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