Directed Dairy

Milk packaging caters to consumers' specific use-cases

Implications - Like any product, milk has common use-cases beyond simply drinking it; it's a common bedtime beverage, and many kids use it as a base for dunking cookies, to name a few. In recognition of the niche uses consumers apply to their milk consumption, brands have created packing that either references or aids in the specific uses and aspects of the product. Extrapolating this, brands that recognize the consumer behaviors surrounding their products stand to provide those consumers with a more thoroughly engaging and effective experience.
SCORE 8.2
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43,641 Total Clicks
Feb 17 - Nov 17
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Art & DesignDesignLifestyleDrinking
Featured Examples
Pillow-Shaped Milk Packaging - This Conceptual Milk Package Presents a Soothing Bedtime Drink
SCORE 8.7
This Year and V. Hot 1,542 Clicks Pub: Jul 1, 17
Pillow-Shaped Milk Packaging
This Conceptual Milk Package Presents a Soothing Bedtime Drink
This pillow-shaped milk package concept from the Brama Branding agency out of Belarus imagines a new way for a traditional dairy product to be bagged and branded. Rather than packaging milk in long,... [More]
Clothing Size-Inspired Dairy Branding - The SML Milk Cartons of Milk Packaging is Textured
SCORE 8.2
This Year and Hot 2,311 Clicks Pub: Mar 29, 17
Clothing Size-Inspired Dairy Branding
The SML Milk Cartons of Milk Packaging is Textured
Dairy products remain a staple for millions of households around the world, so the SML Milk cartons of milk are intended to offer a different kind of branding that goes beyond the norm. Adopting a... [More]
Dunk-Encouraging Cookie Cups - The 'Dunky Cup' Milk Mug Cup Has Space for a Drink and Desserts
SCORE 6.6
This Year and Warm 1,023 Clicks Pub: Feb 9, 17
Dunk-Encouraging Cookie Cups
The 'Dunky Cup' Milk Mug Cup Has Space for a Drink and Desserts
It’s a well-known fact that cookies taste even better when they’re dunked in milk, so the ‘Dunky Cup’ is a milk mug cup that’s designed to keep everything together in... [More]
Single-Serve Milk Bottles - Rosa Brothers Packages Its Flavored Milk in Glass Bottles
SCORE 5.6
This Year and Warm 532 Clicks Pub: Jun 17, 17
Single-Serve Milk Bottles
Rosa Brothers Packages Its Flavored Milk in Glass Bottles
Although it is not uncommon to find small, single-serve cartons of milk on the shelves of most grocery stores, Rosa Brothers is a company that is differentiating itself by packaging its flavored... [More]
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