Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cream
Alternatives
Coconut cream is being used as a dairy free alternative.
3.0
Trend score
Trend
What is the Cream Alternatives trend?
Cream Alternatives: Though almond and soy milks have long been the go-to alternative to milk, coconut cream is now being introduced as an emerging dairy free option. The creamy consistency of this ingredient offers a much richer texture and flavor profile than its almond, soy, and coconut milk counterparts. The ingredient is now being adopted into food and beverage items alongside marketing terminology that emphasizes their lack of lactose – catering to consumers seeking to accommodate indulgence in their pursuit of healthy lifestyles.
Trend themes
Themes within the Cream Alternatives trend
Three behaviours holding the trend together01
Coconut-based dairy alternatives
The trend towards using coconut cream and milk as a dairy-free alternative is growing, offering a richer and more indulgent texture and flavor profile compared to other plant-based options.
02
Hybrid beverages
New hybrid beverages like Vita Coco's Coconut Cream Milk Alternative and Califia Farms' Go Coconuts blend coconut cream with other liquids like coconut water to create a new plant-based milk with unique flavor and consistency.
03
Potent probiotic supplements
Brands like The Coconut Cult are focusing on producing probiotic supplements with highly active cultures to offer a flavorful and potent alternative to traditional probiotic yogurts.
Industry implications
What the Cream Alternatives trend means for industry
Where the trend changes the playbookFor
Dairy alternatives industry
The dairy alternatives industry can take advantage of the growing trend towards coconut-based products to offer consumers new and indulgent plant-based options.
For
Plant-based milk industry
The plant-based milk industry can explore the hybrid beverage trend to create unique and flavorful milk alternatives that cater to different consumer preferences and dietary needs.
For
Functional foods industry
The functional foods industry can capitalize on the trend towards potent probiotic supplements to offer new and innovative products that support gut health and offer additional health benefits.
Workshop question
How can your brand infuse itself into consumers' rituals in a way that accommodates their desire for change?
Trend signals
Trend signals for Cream Alternatives
Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 8%.
Popularity41%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cream Alternatives trend
5 featured examples from Jan 23 to Oct 24, 2017CategoryLifestyle
Cultured Coconut Yogurts
The Coconut Cult's Probiotic Yogurts are Potent Supplements
The health and wellness industry can capitalize on the demand for potent probiotic supplements by offering products tailored to specific health conditions.
CategoryLifestyle
Hybrid Coconut Milks
The Vita Coco Coconut Cream Milk Alternative is Smooth and Dairy-Free
Growing industry for dairy-free milk alternatives made from plant sources like coconuts.
CategoryLifestyle
Coconut Cream Yogurts
COYO's Rich Dairy-Free Yogurt is Made with 98% Pure Coconut Cream
Potential for growth and innovation within the dairy-free yogurt industry by focusing on coconut-based alternatives.
CategoryLifestyle
Nutritious Vegan Half-and-Halfs
Califia Farms' Better Half is a Vegan Dairy Replacement
The food and beverage industry can capitalize on the trend of vegan half-and-half creamers by developing innovative dairy-free alternatives using natural ingredients.
CategoryLifestyle
Hybrid Coconut Milks
Califia Farms' 'Go Coconuts' is a Blend of Coconut Milk and Water
The food and beverage industry can capitalize on the trend of non-dairy alternatives and coconut water to create innovative products that cater to changing consumer preferences.
