Coconut cream is being used as a dairy free alternative
Implications - Though almond and soy milks have long been the go-to alternative to milk, coconut cream is now being introduced as an emerging dairy free option. The creamy consistency of this ingredient offers a much richer texture and flavor profile than its almond, soy, and coconut milk counterparts. The ingredient is now being adopted into food and beverage items alongside marketing terminology that emphasizes their lack of lactose – catering to consumers seeking to accommodate indulgence in their pursuit of healthy lifestyles.
Workshop Question - How can your brand infuse itself into consumers' rituals in a way that accommodates their desire for change?
Trend Themes
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Coconut-based Dairy Alternatives — The trend towards using coconut cream and milk as a dairy-free alternative is growing, offering a richer and more indulgent texture and flavor profile compared to other plant-based options.
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Hybrid Beverages — New hybrid beverages like Vita Coco's Coconut Cream Milk Alternative and Califia Farms' Go Coconuts blend coconut cream with other liquids like coconut water to create a new plant-based milk with unique flavor and consistency.
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Potent Probiotic Supplements — Brands like The Coconut Cult are focusing on producing probiotic supplements with highly active cultures to offer a flavorful and potent alternative to traditional probiotic yogurts.
Industry Implications
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Dairy Alternatives Industry — The dairy alternatives industry can take advantage of the growing trend towards coconut-based products to offer consumers new and indulgent plant-based options.
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Plant-based Milk Industry — The plant-based milk industry can explore the hybrid beverage trend to create unique and flavorful milk alternatives that cater to different consumer preferences and dietary needs.
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Functional Foods Industry — The functional foods industry can capitalize on the trend towards potent probiotic supplements to offer new and innovative products that support gut health and offer additional health benefits.
