Brands design beverages for pets inspired by human equivalents
Implications - Pets are an important part of many people's lives, with many people earnestly considering their pets part of the family. Taking this conception literally, pet brands offer up pet-friendly versions of human beverages like coffee, beer, and wine. Pets themselves would be just as fulfilled with treats, but brands that understand where consumers' sentimentality lies open up the opportunity to create needs and desires where none might have existed initially.
Workshop Question - How could your brand appeal to consumers' senses of sentimentality?
Trend Themes
1. Human-inspired Pet Beverages - Creating pet-friendly versions of human beverages like coffee, beer, and wine opens up the opportunity to create needs and desires where none might have existed initially.
2. Non-alcoholic Pet Drinks - Pet brands offer up non-alcoholic beverages like mock beer and wine for pets to share with their owners without risking their health.
3. Natural and Healthy Pet Beverages - Creating natural pet beverages using healthy ingredients like fruits, vegetables, and roots that offer health benefits and anti-aging properties can attract pet owners who care about treating their pets right.
Industry Implications
1. Pet Food and Beverage - Business professionals dealing with pet food and beverage can explore new opportunities by creating pet-friendly versions of human drinks and natural and healthy beverages without harmful ingredients.
2. Pet Health and Wellness - Professionals in pet health and wellness can benefit by creating pet drinks that offer health benefits like improved digestion for pets.
3. Alternative Pet Careers - Entrepreneurs interested in alternative pet careers can explore the opportunity to create mock beer and wine for pets to share with their owners and come up with natural beverages with ingredients that offer anti-aging properties.
