Category
Lifestyle
Assisted Choices
Trend cluster
Category
Potable
Pet
Brands design beverages for pets inspired by human equivalents.
3.2
Trend score
Trend
What is the Potable Pet trend?
Potable Pet: Pets are an important part of many people's lives, with many people earnestly considering their pets part of the family. Taking this conception literally, pet brands offer up pet-friendly versions of human beverages like coffee, beer, and wine. Pets themselves would be just as fulfilled with treats, but brands that understand where consumers' sentimentality lies open up the opportunity to create needs and desires where none might have existed initially.
Trend themes
Themes within the Potable Pet trend
Three behaviours holding the trend together01
Human-inspired pet beverages
Creating pet-friendly versions of human beverages like coffee, beer, and wine opens up the opportunity to create needs and desires where none might have existed initially.
02
Non-alcoholic pet drinks
Pet brands offer up non-alcoholic beverages like mock beer and wine for pets to share with their owners without risking their health.
03
Natural and healthy pet beverages
Creating natural pet beverages using healthy ingredients like fruits, vegetables, and roots that offer health benefits and anti-aging properties can attract pet owners who care about treating their pets right.
Industry implications
What the Potable Pet trend means for industry
Where the trend changes the playbookFor
Pet food and beverage
Business professionals dealing with pet food and beverage can explore new opportunities by creating pet-friendly versions of human drinks and natural and healthy beverages without harmful ingredients.
For
Pet health and wellness
Professionals in pet health and wellness can benefit by creating pet drinks that offer health benefits like improved digestion for pets.
For
Alternative pet careers
Entrepreneurs interested in alternative pet careers can explore the opportunity to create mock beer and wine for pets to share with their owners and come up with natural beverages with ingredients that offer anti-aging properties.
Workshop question
How could your brand appeal to consumers' senses of sentimentality?
Trend signals
Trend signals for Potable Pet
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 8%.
Popularity47%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Potable Pet trend
4 featured examples from Nov 22, 2016 to Oct 30, 2017CategoryLifestyle
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
The pet food and beverage industry can capitalize on consumers' growing interest in premium, healthy, and sensory pet products by developing more innovative and customizable optio…
CategoryLifestyle
Feline Wine Brands
Pet Winery Offers Faux Wines for People's Pets
The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members.
CategoryLifestyle
Dog-Centric Craft Beers
Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties
Manufacturers and companies that create pet food and beverage products, including craft brews, are experimenting with premium, healthy and digestible offerings for pets.
CategoryLifestyle
Natural Dog Coffees
Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables
Disruptive innovation opportunity: Develop innovative products, like coffee for dogs, that cater to pet owners' desire for natural and unique offerings.
