Potable Pet

Brands design beverages for pets inspired by human equivalents

Implications - Pets are an important part of many people's lives, with many people earnestly considering their pets part of the family. Taking this conception literally, pet brands offer up pet-friendly versions of human beverages like coffee, beer, and wine. Pets themselves would be just as fulfilled with treats, but brands that understand where consumers' sentimentality lies open up the opportunity to create needs and desires where none might have existed initially.
SCORE 4.9
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37,418 Total Clicks
Nov 16 - Nov 17
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LifestylePets
Featured Examples
Non-Alcoholic Dog Beers - DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
SCORE 4.4
Average 1,105 Clicks Pub: Nov 22, 16
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
DoggyBox is a gourmet food subscriptions service for dogs, and the company’s ‘Bullet Beer’ helps people to relax and drink a cold one with their best (nonhuman) friends after a... [More]
Feline Wine Brands - Pet Winery Offers Faux Wines for People's Pets
SCORE 5.5
Warm 384 Clicks Pub: May 15, 17
Feline Wine Brands
Pet Winery Offers Faux Wines for People's Pets
After a long day at work, there are few pleasures more satisfying then curling up on the couch with a glass of Burgundy or Riesling, and thanks to Pet Winery, there’s no reason why the cat can&#... [More]
Dog-Centric Craft Beers - Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties
SCORE 5
Warm 422 Clicks Pub: May 16, 17
Dog-Centric Craft Beers
Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties
Bark Brew is a craft beer company specializing in custom ales for man’s best friend. The dog-friendly beer brand offers three signature drink varieties—a ‘Chicken Ale,’ a &#... [More]
Natural Dog Coffees - Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables
SCORE 3
This Year and Mild 240 Clicks Pub: Oct 29, 17
Natural Dog Coffees
Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables
The company behind crossbreed hygiene products and vegan dog grooming kits is hoping to release the world’s first coffee for dogs. Currently crowdfunding on Kickstarter, Rooffee by Shoo doesn&#... [More]
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