Specialized Milk

Milk products have various health functions emphasized and enhanced

Implications - The dairy industry is having to compete with the countless "alternative milk" products that are released on a regular basis, and it is doing so by formulating milk products that have a specialized focus. These focuses are normally health-related, and serve to distinguish milk-based beverages from their countless competitors. This emerging shift gives consumers more incentive to drink milk as part of a nutritious diet, while reframing the marketing ploys that imply that lactose-free beverages are the ultimate healthy choice.
SCORE 6
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17,616 Total Clicks
Apr 17 - Nov 17
Fresh and Average
MarketingLifestyleHealthDrinking
Featured Examples
Detoxifying Protein Milks - The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
SCORE 6.6
This Year and Warm 900 Clicks Pub: Apr 20, 17
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
The Nue Co’s Milk Protein + Gut Food beverage is a health supplement designed to boost one’s immune system and energy levels. Known for offering products that are designed to reduce... [More]
High-Protein Fat-Free Milks - The Arla Protein Fat-Free Milk Has 30% More Protein Than Skim Milk
SCORE 5.7
This Month and Warm 424 Clicks Pub: Oct 17, 17
High-Protein Fat-Free Milks
The Arla Protein Fat-Free Milk Has 30% More Protein Than Skim Milk
The number of consumers looking to increase their overall intake of protein is continuing to increase, so new products are being by brands like the Arla Protein Fat-Free Milk. Positioned as a high-... [More]
Comforting Sweetened Milk Drinks - The Farmer’s Cow Honey Vanilla Milk is Limited-Edition
SCORE 5.7
This Month and Warm 107 Clicks Pub: Oct 21, 17
Comforting Sweetened Milk Drinks
The Farmer’s Cow Honey Vanilla Milk is Limited-Edition
A variety of new dairy-free products are consistently being released to offer consumers an alternative to milk products, but The Farmer’s Cow Honey Vanilla Milk identifies a return to simple,... [More]
Milk Serum Beauty Shots - This Anti-Aging Drink is Infused with Liquid Collagen Ingredients
SCORE 4.7
This Month and Average 79 Clicks Pub: Oct 13, 17
Milk Serum Beauty Shots
This Anti-Aging Drink is Infused with Liquid Collagen Ingredients
Skinside’s Swiss Milk Serum shots are described as a “convenient skin cocktail that works to build one’s skin from the inside.” The products combine Swiss milk serum and... [More]
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