Category
Lifestyle
Assisted Choices
Trend cluster
Category
Avocado
Extravaganza
Avocado is being reformatted as a reaction to its pop cultural significance.
4.5
Trend score
Trend
What is the Avocado Extravaganza trend?
Avocado Extravaganza: In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits.
Trend themes
Themes within the Avocado Extravaganza trend
Three behaviours holding the trend together01
Avocado-Focused Restaurants
Restaurants have started focusing on avocado-themed dishes and menus to attract the younger audience, catering to the avocado-obsessed millennials.
02
Social Media-Centered Selling Strategy
Brands are leveraging the pop culture status and social media influence of avocados to drive consumer purchasing habits and make avocados more widely acceptable.
03
Plant-Based Innovations
Reveri's 'Field of Green' flavor, which contains avocado, spinach, green peas, spirulina algae, and banana, signifies the trend in plant-based, vegan-friendly frozen desserts.
Industry implications
What the Avocado Extravaganza trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Restaurants and food distribution companies are adopting avocado-based dishes to capitalize on recent trends and grow their sales.
For
Social Media Marketing Industry
Marketing professionals can leverage avocados' social media influence to increase brand awareness and implement social media centered selling strategies.
For
Vegan/Plant-Based Products Industry
Companies are developing plant-based products like Reveri's vegan-friendly Field of Green flavor to cater to growing demand for healthier, plant-based alternatives.
Workshop question
How can your brand cater to pop-cultural developments in its area of expertise?
Trend signals
Trend signals for Avocado Extravaganza
Trend score 4.5 out of 10, from popularity 69%, activity 59%, freshness 8%.
Popularity69%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Avocado Extravaganza trend
7 featured examples from Apr 21 to Oct 24, 2017CategoryLifestyle
Veggie-Based Frozen Desserts
Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts
Innovation opportunity for established frozen dessert brands to expand their product offerings by incorporating plant-based ingredients and unconventional flavor combinations.
CategoryAutos
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Existing food and beverage companies may be able to create specialized products to cater to the Millennial market.
CategoryLifestyle
Avocado-Themed Restaurants
London's New Avobar Features Dishes Made Up of Avocados
Avobar's success in London's avocado-themed restaurant market highlights the potential for other restaurants to cater to niche food preferences and attract specific target demogra…
CategoryLifestyle
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Innovation opportunities for coffee shops to differentiate themselves and attract new customers through unique and visually appealing beverage offerings.
CategoryLifestyle
Dark Avocado Chocolates
Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar
The introduction of avocado chocolate bars in the confectionery industry presents an opportunity for disruptive innovation by offering new and unique flavor profiles.
CategoryLifestyle
Avocado-Focused Restaurants
Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
Creating unique avocado-based dishes can give restaurants an edge in the competitive restaurant industry.
CategoryLifestyle
Reduced Fat Avocados
The 'Avocado Light' Boasts 30% Less Fat Than Its Classic Counterpart
The development of low-fat avocados aligns with the ongoing trend of health-conscious eating, creating opportunities for companies in the health food industry to incorporate these…
