Avocado is being reformatted as a reaction to its pop cultural significance
Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits.
Workshop Question - How can your brand cater to pop-cultural developments in its area of expertise?
Trend Themes
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Avocado-focused Restaurants — Restaurants have started focusing on avocado-themed dishes and menus to attract the younger audience, catering to the avocado-obsessed millennials.
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Social Media-centered Selling Strategy — Brands are leveraging the pop culture status and social media influence of avocados to drive consumer purchasing habits and make avocados more widely acceptable.
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Plant-based Innovations — Reveri's 'Field of Green' flavor, which contains avocado, spinach, green peas, spirulina algae, and banana, signifies the trend in plant-based, vegan-friendly frozen desserts.
Industry Implications
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Food and Beverage Industry — Restaurants and food distribution companies are adopting avocado-based dishes to capitalize on recent trends and grow their sales.
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Social Media Marketing Industry — Marketing professionals can leverage avocados' social media influence to increase brand awareness and implement social media centered selling strategies.
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Vegan/plant-based Products Industry — Companies are developing plant-based products like Reveri's vegan-friendly Field of Green flavor to cater to growing demand for healthier, plant-based alternatives.
7 Featured, 59 Examples:
152,592 Total Clicks
Date Range:
Apr 17 — Nov 17
Trending:
Warm
Consumer Insight Topics:
