Avocado Extravaganza

Avocado is being reformatted as a reaction to its pop cultural significance

Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits.
SCORE 6.2
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72,308 Total Clicks
Apr 17 - Nov 17
This Year and Warm
Featured Examples
Veggie-Based Frozen Desserts - Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts
SCORE 7.4
This Year and Warm 2,473 Clicks Pub: Oct 4, 17
Veggie-Based Frozen Desserts
Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts
With a growing demand for plant-based frozen desserts, there have been plenty of vegan ice creams introduced with a base of coconut, soy or bananas, but Reveri sets itself apart still by favoring... [More]
Millennial-Only Food Trucks - 'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
SCORE 7
Warm 1,791 Clicks Pub: Jul 26, 17
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... [More]
Avocado-Themed Restaurants - London's New Avobar Features Dishes Made Up of Avocados
SCORE 6.3
This Year and Warm 1,166 Clicks Pub: Oct 24, 17
Avocado-Themed Restaurants
London's New Avobar Features Dishes Made Up of Avocados
London’s Avobar is the first permanent avocado restaurant in the city, and will soon be opening on Henrietta Street in Covent Garden. The restaurant’s entire menu will feature dishes... [More]
Avocado Latte Cups - Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
SCORE 6.4
Warm 1,998 Clicks Pub: May 22, 17
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Due to customer demand, the Truman Cafe in Melbourne, Australia, recently started serving a unique menu item it is calling the ‘Avolatte.’ While the cafe initially created the avocado... [More]
Dark Avocado Chocolates - Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar
SCORE 5.6
This Year and Warm 874 Clicks Pub: Oct 17, 17
Dark Avocado Chocolates
Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar
Love Cocoa recently introduced the world to a unique vegan confection that features both freeze-dried avocado and chocolate in a bar format. Inspired by his great-great-great grandfather John... [More]
Avocado-Focused Restaurants - Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
SCORE 3.2
Mild 211 Clicks Pub: Apr 20, 17
Avocado-Focused Restaurants
Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
Fans of the creamy green fruit will love the news of Avocaderia, a new restaurant in Brooklyn that serves up avocado dishes in a variety of different formats. Patrons who visit Avocaderia can enjoy... [More]
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