Category
Lifestyle
Assisted Choices
Trend cluster
Category
Developmental
Accommodation
Brands are creating more serene environments for people with autism.
4.0
Trend score
Trend
What is the Developmental Accommodation trend?
Developmental Accommodation: It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This can be observed in the fact that a select few companies are hiring, training or creating environments that cater to the needs of children and adults with autism. This shift comes as brands increasingly recognize the fact that consumers do not have one monolithic identity that can be catered to, but that they have diverse needs and preferences.
Trend themes
Themes within the Developmental Accommodation trend
Three behaviours holding the trend together01
Accessible Retail
Retailers are implementing quiet hours and other accessibility measures for customers with autism, offering innovative solutions for more inclusive shopping experiences.
02
Dementia Awareness
Airports and other businesses are raising awareness of dementia and training staff to create more inclusive environments for customers with hidden disabilities.
03
Autism Employment
Businesses are hiring more autism-affected adults and creating environments that cater to employees and customers with autism, helping to create a more inclusive workplace and society.
Industry implications
What the Developmental Accommodation trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are exploring accessibility measures for customers with autism, including quiet hours and other innovations.
For
Travel
Airports are training staff to create a more inclusive environment for travelers with hidden disabilities and raising awareness of dementia.
For
Restaurants
Restaurants are offering employment to autism-affected adults and creating neurodiverse workplaces that cater to employees with autism, such as Sam's Canterbury Cafe.
Workshop question
How can your brand better accommodate individuals with physical or mental disabilities, or promote causes that serve these groups?
Trend signals
Trend signals for Developmental Accommodation
Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%.
Popularity60%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Developmental Accommodation trend
4 featured examples from Apr 26, 2016 to Apr 26, 2017CategoryBusiness
Serene Toy Store Environments
Toys R Us Stores' 'Quiet Hour' is for Children Affected by Autism
Exploring opportunities to create inclusive and specialized store experiences for customers with specific needs.
CategorySocial Good
Noise-Free Retail Initiatives
This Store Will Run a Quiet Hour for Shoppers with Autism
Retailers have the opportunity to differentiate themselves by implementing initiatives that take into account the specific needs of customers with disabilities.
CategoryWorld
Dementia-Friendly Airports
Heathrow Airport Marks World Alzheimers Day with New Policies
Incorporating dementia-friendly practices in airports aligns with the growing healthcare industry's focus on catering to the needs of aging populations with conditions such as dem…
CategorySocial Good
Autism-Supporting Restaurants
Sam's Canterbury Cafe Employs Staff on the Autism Spectrum
Opportunity for restaurants, cafes and other food services to employ and serve individuals on the autism spectrum to promote inclusion and diversity.
