Brands are creating more serene environments for people with autism
Implications - It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This can be observed in the fact that a select few companies are hiring, training or creating environments that cater to the needs of children and adults with autism. This shift comes as brands increasingly recognize the fact that consumers do not have one monolithic identity that can be catered to, but that they have diverse needs and preferences.
Workshop Question - How can your brand better accommodate individuals with physical or mental disabilities, or promote causes that serve these groups?
Trend Themes
1. Accessible Retail - Retailers are implementing quiet hours and other accessibility measures for customers with autism, offering innovative solutions for more inclusive shopping experiences.
2. Dementia Awareness - Airports and other businesses are raising awareness of dementia and training staff to create more inclusive environments for customers with hidden disabilities.
3. Autism Employment - Businesses are hiring more autism-affected adults and creating environments that cater to employees and customers with autism, helping to create a more inclusive workplace and society.
Industry Implications
1. Retail - Retailers are exploring accessibility measures for customers with autism, including quiet hours and other innovations.
2. Travel - Airports are training staff to create a more inclusive environment for travelers with hidden disabilities and raising awareness of dementia.
3. Restaurants - Restaurants are offering employment to autism-affected adults and creating neurodiverse workplaces that cater to employees with autism, such as Sam's Canterbury Cafe.
4 Featured, 32 Examples:
53,117 Total Clicks
Date Range:
Apr 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
