This inventive decor advertising series from IKEA Saudi Arabia uses everyday objects as a means to communicate how cost-effective its furniture pieces are.
Three rows of stacked beverage cans are used to represent the cost of a small table lamp, while two pizza boxes are lined side-by-side to demonstrate that a shelving unit can be purchased for roughly the same price. Other small items like coffee cups, toothpaste tubes and stamps are also used in these price-emphasizing visuals.
These clever decor-advertising posters offer an easy way for viewers to visually equate the value of IKEA's products to familiar items that they are likely to encounter on a routine basis. This series is particularly appealing to the visually-focus teen generation and cost-conscious consumers who are in need of new furniture pieces.