This inventive decor advertising series from IKEA Saudi Arabia uses everyday objects as a means to communicate how cost-effective its furniture pieces are.
Three rows of stacked beverage cans are used to represent the cost of a small table lamp, while two pizza boxes are lined side-by-side to demonstrate that a shelving unit can be purchased for roughly the same price. Other small items like coffee cups, toothpaste tubes and stamps are also used in these price-emphasizing visuals.
These clever decor-advertising posters offer an easy way for viewers to visually equate the value of IKEA's products to familiar items that they are likely to encounter on a routine basis. This series is particularly appealing to the visually-focus teen generation and cost-conscious consumers who are in need of new furniture pieces.
Key Themes Behind This Trend
- Inventive Decor Advertising
- The use of everyday objects in advertising to demonstrate the cost-effectiveness of furniture pieces.
- Visual Equivalence
- Creating visual associations between familiar items and furniture products to highlight their value.
- Appealing to the Teen Generation
- Targeting visually-focused teenagers with decor-advertising posters that emphasize cost-effective furniture options.
Where This Applies
- Home Decor
- Furniture retailers can leverage inventive decor advertising to showcase the affordability of their product offerings.
- Advertising and Marketing
- The use of visual equivalence in advertising campaigns can attract cost-conscious consumers in need of new furniture pieces.
- Retail and E-commerce
- Online retailers can target the visually-focused teen generation by incorporating decor-advertising posters into their marketing strategies.
