Walmart's 'Bring Holiday Magic Home' Follows a Lonely Teddy Bear
Ellen Smith — November 20, 2018 — Marketing
Walmart's newest holiday ad entitled 'Bring Holiday Magic Home' pulls on the viewers' heartstrings as it follows a teddy bear patiently waiting to be taken home for the holiday season.
Set to the emotional tune of Sam Cooke's 'Bring it home to me,' this ad reminds consumers of the simple gestures that make the season so magical. The ad features a lonely bear in a Walmart store who's faced with boredom after another day of being left on the shelf. The bear humorously browses the web and eats pints of ice cream after-hours, quickly rushing back into place when the store re-opens. There, he's finally taken home and gifted to a little girl.
The ad closes with the text "Holiday Magic Starts with Believing."
Set to the emotional tune of Sam Cooke's 'Bring it home to me,' this ad reminds consumers of the simple gestures that make the season so magical. The ad features a lonely bear in a Walmart store who's faced with boredom after another day of being left on the shelf. The bear humorously browses the web and eats pints of ice cream after-hours, quickly rushing back into place when the store re-opens. There, he's finally taken home and gifted to a little girl.
The ad closes with the text "Holiday Magic Starts with Believing."
Trend Themes
1. Sad Toy Advertisements - Opportunity for companies to inject emotion into their marketing campaigns by featuring sentimental toy narratives.
2. Nostalgic Holiday Ads - Opportunity for companies to appeal to consumers' emotions by incorporating sentimental music and visuals in their holiday marketing campaigns.
3. Animated Holiday Commercials - Opportunity for companies to create animated storylines that connect emotionally with viewers, such as Walmart's 'Bring Holiday Magic Home.'
Industry Implications
1. Toy Industry - Opportunity for toy companies to create emotionally-driven advertisements to appeal to consumers' sentimental values.
2. Retail Industry - Opportunity for retailers to incorporate emotional storytelling in their holiday marketing campaigns to form deeper connections with consumers.
3. Entertainment Industry - Opportunity for companies to create emotionally-driven animated holiday commercials like Walmart's 'Bring Holiday Magic Home'.
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