This year's Apple holiday commercial builds on the spirit of relentless creativity -- a value that is long-celebrated by the tech purveyor. The aesthetic of the video takes on an animated short film that is informed by the iconic style of Pixar. Titled 'Share Your Gifts,' the festive ad follows the adventures of a young woman who is working on her Mac. The theme and choice of technology for the 2018 Apple holiday commercial might be linked to the company's ongoing 'Behind the Mac' campaign.
In addition to this, the tech giant gives subtle shout-outs during the short animated film. The girl's Macbook is decked out in stickers of well-known logos -- Supreme and DFA Records. Although small, this element definitely plays a role in establishing the tone of the Apple holiday commercial.
What Makes This Trend Stand Out
- Pixar-inspired Holiday Ads
- Brands can create holiday ads featuring animations inspired by popular animation styles such as Pixar.
- Celebrating Creativity Through Ads
- Companies can incorporate their values of creativity in their holiday ads to engage consumers.
- Subtle Technology Placement in Ads
- Brands can incorporate their technology subtly in holiday ads to create a unique brand experience for consumers.
Sectors Adopting This
- Technology
- Tech companies can create ads that highlight the importance of their products in creative endeavors.
- Advertising and Marketing
- Agencies can help brands develop creative holiday ads that align with their values.
- Film and Animation
- Film and animation studios can partner with brands to create customized animations for holiday ads.
