This year's Apple holiday commercial builds on the spirit of relentless creativity -- a value that is long-celebrated by the tech purveyor. The aesthetic of the video takes on an animated short film that is informed by the iconic style of Pixar. Titled 'Share Your Gifts,' the festive ad follows the adventures of a young woman who is working on her Mac. The theme and choice of technology for the 2018 Apple holiday commercial might be linked to the company's ongoing 'Behind the Mac' campaign.
In addition to this, the tech giant gives subtle shout-outs during the short animated film. The girl's Macbook is decked out in stickers of well-known logos -- Supreme and DFA Records. Although small, this element definitely plays a role in establishing the tone of the Apple holiday commercial.