At&t's 'Shot' Ad Shifts from Sports to a Thrilling Sci-Fi
Ellen Smith — November 27, 2018 — Marketing
At&T's 'Shot' ad is demonstrating the brand's diverse range of show listings, with a genre-mashing commercial that quickly changes from a heartwarming sports film to a thrilling sci-fi.
The ad begins as a young boy scores the winning basket in a basketball game. The tone quickly changes in the locker room where the boy is met by two agents with superhuman abilities. The boy exclaims that he "belongs here" and "wants to stay" however it's soon revealed that he's a robot, and is dragged out of the room by the two agents.
This ad serves as one of the many cinematic mash-ups AT&T has released, all of which demonstrate the company's cross-genre television and movie offerings.
The ad begins as a young boy scores the winning basket in a basketball game. The tone quickly changes in the locker room where the boy is met by two agents with superhuman abilities. The boy exclaims that he "belongs here" and "wants to stay" however it's soon revealed that he's a robot, and is dragged out of the room by the two agents.
This ad serves as one of the many cinematic mash-ups AT&T has released, all of which demonstrate the company's cross-genre television and movie offerings.
Trend Themes
1. Genre-mashing Advertisements - Companies can create disruptive advertising campaigns that blend multiple genres to showcase their products or services in unique ways.
2. Cross-genre Entertainment Offerings - Enterprises can create cross-genre content that appeals to a wider range of audiences and generate revenue by offering subscriptions to these services.
3. Sci-fi and Sports Crossovers - Businesses can explore the potential of blending the sci-fi and sports genres to create unique experiences, merchandise, and engagement opportunities.
Industry Implications
1. Advertising - Agencies can incorporate cross-genre elements and storytelling into advertisements to create memorable and shareable content that resonates with audiences.
2. Entertainment & Media - Companies in this industry can create cross-genre content, such as TV shows, movies, and games, to cater to audiences with various interests and preferences.
3. Sports & Fitness - Organizations in this industry can incorporate elements from other genres, such as sci-fi, into sports events, merchandise, and fan engagement, to create new revenue streams and standout experiences.
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