'Zeus' is set to be introduced as a new VOD platform that offers short-form content to capture the attention spans of young web users who were raised watching short and sweet videos on apps like Instagram, Snapchat and Vine.
The new streaming service is being launched by TV producer Lemuel Plummer, as well as social media superstars like King Bach, Amanda Cerny, and DeStorm Power. As such, the platform will feature content from the thee influencers, alongside others who are invited to collaborate on a wide range of content that spans everything from comedy and beauty to fashion and fitness.
As it stands, Zeus is set to launch in early 2018, with both short-form videos and long-form programming in development.
Why This Trend Is Growing
- Short-form Streaming Services
- Zeus is tapping into the trend of short-form content consumption by young web users.
- Influencer Marketing for VOD Platforms
- Zeus is utilizing social media superstars to create content for their platform, which could pave the way for other VOD platforms to partner with popular influencers.
- Multidisciplinary Content Creation
- Zeus's content will range from comedy and beauty to fashion and fitness, demonstrating a potential market for integrated content creation.
Industries Being Reshaped
- Streaming Services
- New VOD platforms like Zeus are disrupting traditional TV and film industries by catering to the evolving viewing habits of young people.
- Social Media
- Zeus's partnership with social media influencers highlights the influence of social media on the entertainment industry.
- Digital Content Creation
- Zeus's multidisciplinary approach to content creation could inspire disruption in the traditional silos of content creation.
