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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Alcoholic Athleticism

Liquor labels update beverages with sporty twists for active consumers

Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.
Workshop Question — What is an adjacent fad your brand could leverage?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
155,509 Total Clicks
Date Range:
Feb 14 — Mar 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Protein-Enriched Beers
Protein-Enriched Beers
This High-Protein Beer is Designed for Health-Conscious Beer Drinkers
‘Barbell Brew’ is a high-protein beer that helps gym-goers stay fit without giving up their favorite drink. While beer and fitness do not usually go together, this protein-enriched... MORE
Tennis-Themed Beverage Branding
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Champagne Lanson’s beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company’s latest marketing effort,... MORE
Health-Promoting Brews
Health-Promoting Brews
Work Out and Still Enjoy Having a Cold One with Lean Machine Ale
If you’re trying to cut down on the amount of beer you drink and get into shape, Lean Machine Ale is a great way to ease your way off your favorite brew and live a healthier lifestyle. This... MORE
Collaborative Sports Beers
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
Since beer and sports naturally make a good team, Widmer Brothers partnered with the Portland Timbers to make its Hefeweizen the official craft beer for the team. The co-branding effort between the... MORE
Charitable Athlete Ales
Charitable Athlete Ales
Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
Big Moose beer is a new project by Jeff Smith, a former Cardiff Devils hockey player whose two passions can be described as doing charity work and enjoying libations with friends. Giving back while... MORE
Fencing Beer Branding
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
Saber Beer has turned to the sport of fencing to promote its latest brew. Working with Sara Gonzalez, the company went with a minimalist look for its packaging, but chose to throw some athletics on... MORE

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Tropical Pineapple Beers
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Garbage-Based Beers
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Alcoholic Root Beers
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Protein-Fortified Beers
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This Barrel-Aged Porter is Infused with Cold Brew Coffee
Cosmic Bottle Branding
Cosmic Bottle Branding
These Gorgeous Wine Bottles are Inspired by the Geometry of Constellations
Bespoke Beer Branding
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Organic Milk Branding
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This English Organic Milk Brand Boasts a Pared Down Package Design
English Elemental Skincare
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Scaramouche and Fandango is an Inspired Men's Beauty Range
Summery Champagne Branding
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
Historical Wine Branding
Historical Wine Branding
'Karipids' Uses Imagery to Connect Wine with the Historical Roots
Brooklyn-Inspired Beer Branding
Brooklyn-Inspired Beer Branding
'Puffy Rat' Beer Uses Dark Colors and Cartoon Rats on its Packages
Dual-Role Labels
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The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
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Cartoony Booze Branding
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Retro Beer Branding
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Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
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play_circle_filled Disabled Athlete Beer Ads
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Charitable Beer Fundraisers
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This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
Charitable Hockey Beer
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
Charitably Inclined Breweries
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The Copper Kettle Brewing Company is Donating Beer Sale Proceeds
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This Wheat Beer is Engineered Using Repurposed Wastewater from Milwaukee
Cherry Blossom Brews
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This Japanese Beer Captures the Taste of Sakura Season
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Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
Sulky Beer Branding
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Seasonal Affective Beer Gets Its Identity from Gloomy Weather
Authentic Beer Branding
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Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
Emotion-Fueled Beer Branding
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Deck & Donohue Base the Packaging on How the Drink Feels
Ranch-Inspired Beer Branding
Ranch-Inspired Beer Branding
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Sailor Tattoo Beer Branding
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Brasserie Artisanale Du Château's New Look is Hipster and Vintage
Modernized Heritage Beer Branding
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Nature-Inspired Beer Branding
Nature-Inspired Beer Branding
Nicklas Hellborg Redesigns the SMFBeer Packaging
Sacred Beer Branding
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
Syrup Donut-Flavored Beers
Syrup Donut-Flavored Beers
This Sweet Beer Trades in the Bitter for Something More Scrumptious
Sports Drink-Replacing Fruit Dispensers
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The Kagome Tomato Vending Machine Promotes Natural Energy
Bourbon-Flavored Beer
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Miller Fortune is Meant to Compete with Liquor Brands
Breakfast-Inspired Beers
Breakfast-Inspired Beers
The Maple Bacon Coffee Porter is Not the Way to Start Mornings
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Mogwai and The Creative Whisky Company Have Created a New Whisky
Hangover-Preventing Drinks
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The Hydrating Beer Boasts Electrolytes for Better Morning Afters
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NASA Beverages
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Created by Space Scientists, 'The Right Stuff' Rivals Gatorade