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Alcoholic Athleticism

Liquor labels update beverages with sporty twists for active consumers

Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.

Workshop Question - What is an adjacent fad your brand could leverage?

SCORE 3.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 143,125 Total Clicks

Date Range: Feb 14 - Mar 16

Trending: Mild

Consumer Insight Topics: Lifestyle Sports Drinking

Featured Examples

Protein-Enriched Beers - This High-Protein Beer is Designed for Health-Conscious Beer Drinkers

SCORE 5.9

Warm 1,064 Clicks Pub: Mar 2, 16

Protein-Enriched Beers

This High-Protein Beer is Designed for Health-Conscious Beer Drinkers

‘Barbell Brew’ is a high-protein beer that helps gym-goers stay fit without giving up their favorite drink. While beer and fitness do not usually go together, this protein-enriched... [More]

Tennis-Themed Beverage Branding - Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon

SCORE 4.8

Average 1,571 Clicks Pub: Jun 23, 15

Tennis-Themed Beverage Branding

Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon

Champagne Lanson’s beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company’s latest marketing effort,... [More]

Health-Promoting Brews - Work Out and Still Enjoy Having a Cold One with Lean Machine Ale

SCORE 2.4

Untested 1,942 Clicks Pub: Feb 17, 14

Health-Promoting Brews

Work Out and Still Enjoy Having a Cold One with Lean Machine Ale

If you’re trying to cut down on the amount of beer you drink and get into shape, Lean Machine Ale is a great way to ease your way off your favorite brew and live a healthier lifestyle. This... [More]

Collaborative Sports Beers - Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers

SCORE 1.6

Untested 1,107 Clicks Pub: Mar 23, 15

Collaborative Sports Beers

Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers

Since beer and sports naturally make a good team, Widmer Brothers partnered with the Portland Timbers to make its Hefeweizen the official craft beer for the team. The co-branding effort between the... [More]

Charitable Athlete Ales - Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate

SCORE 1.3

Untested 344 Clicks Pub: Mar 3, 15

Charitable Athlete Ales

Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate

Big Moose beer is a new project by Jeff Smith, a former Cardiff Devils hockey player whose two passions can be described as doing charity work and enjoying libations with friends. Giving back while... [More]

Fencing Beer Branding - Saber Beer Uses Sport to Promote its Brew

SCORE 1.2

Untested 1,307 Clicks Pub: May 24, 14

Fencing Beer Branding

Saber Beer Uses Sport to Promote its Brew

Saber Beer has turned to the sport of fencing to promote its latest brew. Working with Sara Gonzalez, the company went with a minimalist look for its packaging, but chose to throw some athletics on... [More]