Category
Fashion
Collaged Uppers
Trend cluster
Category
Undergarment
Neutrality
Fashion labels reject the gender binary through neutral underwear designs.
4.4
Trend score
What's Happening
What is the Undergarment Neutrality trend?
Undergarment Neutrality: Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Evidence
Examples of the Undergarment Neutrality trend
CategoryFashion
Cancer Survivor Models
Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity
Opportunity to create inclusive and empowering clothing lines that cater to diverse body types and experiences.
CategoryFashion
Flamboyant Varsity Apparel
Allan Vos Shows Some Skin With His Latest Menswear Presentation
The fashion industry can capitalize on the trend towards expressive and boundary-pushing menswear styles by creating bold clothing lines that embrace flamboyancy, gender fluidity…
Workshop question
Is there a new tactic your brand could implement to become more progressive? Consider social media, design, branding, packaging, etc.
Trend themes
Themes within the Undergarment Neutrality trend
Three behaviours holding the trend together01
Genderless fashion
With a more inclusive approach to undergarments, gender neutrality is extending into the undergarment industry; creating opportunities for fashion designers to reject the gender binary through neutral clothing designs.
02
Androgynous clothing designs
With clothing designs that present fans with androgynous menswear looks that are showcased alongside sculptural muscle jackets, there's an opportunity to push style boundaries to accommodate all sexes and body types.
03
Innovative lingerie branding
POM POM employs dynamic, geometrical, and eye-catching paper packaging to differentiate its line of products from the competition. Creating visually stunning lingerie that is not only flirty or sexy but work-oriented that can be worn all day presents opportunities in branding.
Industry implications
What the Undergarment Neutrality trend means for industry
Where the trend changes the playbookFor
Fashion Designers
With a more inclusive approach to undergarments, there's an opportunity for fashion designers to push style boundaries and progress towards genderless fashion.
For
Marketing
Marketing can capitalize on the trend of gender-neutral underwear lines by creating products that focus less on sex or gender and more on individuality and inclusiveness.
For
Lifestyle Products
Gender-neutral lines are not only making strides in the clothing industry, but also the lifestyle product area with innovative and inclusive branding opportunities.
Trend signals
Trend signals for Undergarment Neutrality
Trend score 4.4 out of 10, from popularity 59%, activity 65%, freshness 8%.
Popularity59%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
