Fashion labels reject the gender binary through neutral underwear designs
Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Workshop Question - Is there a new tactic your brand could implement to become more progressive? Consider social media, design, branding, packaging, etc.
Trend Themes
1. Genderless Fashion - With a more inclusive approach to undergarments, gender neutrality is extending into the undergarment industry; creating opportunities for fashion designers to reject the gender binary through neutral clothing designs.
2. Androgynous Clothing Designs - With clothing designs that present fans with androgynous menswear looks that are showcased alongside sculptural muscle jackets, there's an opportunity to push style boundaries to accommodate all sexes and body types.
3. Innovative Lingerie Branding - POM POM employs dynamic, geometrical, and eye-catching paper packaging to differentiate its line of products from the competition. Creating visually stunning lingerie that is not only flirty or sexy but work-oriented that can be worn all day presents opportunities in branding.
Industry Implications
1. Fashion Designers - With a more inclusive approach to undergarments, there's an opportunity for fashion designers to push style boundaries and progress towards genderless fashion.
2. Marketing - Marketing can capitalize on the trend of gender-neutral underwear lines by creating products that focus less on sex or gender and more on individuality and inclusiveness.
3. Lifestyle Products - Gender-neutral lines are not only making strides in the clothing industry, but also the lifestyle product area with innovative and inclusive branding opportunities.
