Category
Business
Assisted Conversion
Trend cluster
Category
Collaborative
Finance
Payment services partner with other brands and retailers for consumer allure.
4.0
Trend score
Trend
What is the Collaborative Finance trend?
Collaborative Finance: Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden.
Trend themes
Themes within the Collaborative Finance trend
Three behaviours holding the trend together01
Collaborative Finance
Finance companies are collaborating with unexpected partners to expand consumer usage, heighten efficiency, and adapt routine procedures into more attainable, experiential activities.
02
Wearable Payment Technology
The development of fintech wearable payment options is a disruptive innovation opportunity for the finance and wearables industries to improve customer convenience and security.
03
Mobile Payment Beacons
The use of mobile payment beacons provides opportunities for more customized and efficient consumer experiences, making it a growing trend within the finance industry.
Industry implications
What the Collaborative Finance trend means for industry
Where the trend changes the playbookFor
Finance
Collaborative finance, wearable payment technology, and mobile payment beacons have disrupted the finance industry, providing more attainable procedures and allowing for more customized customer experiences.
For
Wearables
The development of wearable payment technology is a disruptive innovation opportunity in the wearables industry with the potential to improve customer convenience and security.
For
Retail
The emergence of collaborative finance and mobile payment beacons provides retailers opportunities to create more seamless payment processes and improve customer experiences.
Trend signals
Trend signals for Collaborative Finance
Trend score 4.0 out of 10, from popularity 66%, activity 47%, freshness 8%.
Popularity66%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collaborative Finance trend
4 featured examples from Mar 17 to Apr 16, 2015CategoryLifestyle
Wearable Payment Bands
An Alibaba and Xiaomi Partnership Challenges Conventional Retail Payments
The retail industry can harness the disruptive potential of wearable payment systems to enhance customer experiences and streamline transactions.
CategoryTech
Face Recognition Payment Tools
Alibaba's 'Smile To Pay' Lets You Pay Via Face Scan
The use of facial recognition technology in payment services will revolutionize the e-commerce industry by enhancing security and streamlining transactions.
CategoryTech
Banking Fitness Bracelets
Alibaba's Alipay Wallet App Links to Xiaomi's Mi Band for Easy Payments
Integrating wearable technology with mobile payments presents opportunities for seamless and secure transactions without having to use a physical card or cash.
CategoryTech
Mobile Payment Beacons
South Africa's SnapScan Service is Offered by Over 40 Merchants
By implementing mobile payment beacons, retailers could streamline the shopping experience and reduce line-ups, showcasing an opportunity for businesses to make the shopping exper…
