Category
Tech
Delegated Interfaces
Trend cluster
Category
Gamer
Exclusivity
As video games become the primary form of paid entertainment their status rises.
2.9
Trend score
Trend
What is the Gamer Exclusivity trend?
Gamer Exclusivity: As more passive forms of paid entertainment decrease in popularity, video games flourish, placing their connoisseurs in a more positive light. Gamers were previously considered social misfits, however as the Internet continues to connect like-minded individuals, the gamer community becomes more prestigious. This speaks to the future of entertainment shifting toward interactivity.
Trend themes
Themes within the Gamer Exclusivity trend
Three behaviours holding the trend together01
Rise of Video Games
The popularity of video games has increased significantly as more people seek interactivity and engaging entertainment options.
02
Online Gamer Communities
The Internet has facilitated the growth of online communities for gamers to connect and share experiences.
03
Gamer Matchmaking
Niche matchmaking apps and services are emerging to help gamers find like-minded individuals to play games with.
Industry implications
What the Gamer Exclusivity trend means for industry
Where the trend changes the playbookFor
Gaming Industry
Companies in the gaming industry can continue to develop new products and services that cater to the growing demand for interactivity and community building among gamers.
For
Online Entertainment Industry
As video games become the primary form of entertainment for many people, businesses in the online entertainment industry can expand their offerings to include gamer-specific content.
For
Technology Industry
Advances in technology have enabled the development of new platforms and services that enhance the gaming experience, presenting opportunities for businesses in the technology industry.
Workshop question
How can your brand create more interactive entertainment or marketing-related experiences for its consumers?
Trend signals
Trend signals for Gamer Exclusivity
Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%.
Popularity45%
Activity33%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Gamer Exclusivity trend
6 featured examples from Nov 28, 2014 to Aug 15, 2016CategoryTech
Gamer-Dedicated Playlists
The Spotify Gamers Portal Features Video Game Soundtrack Playlists
Opportunity for game developers to leverage curated playlists and soundtracks to enhance player engagement and offer additional revenue streams.
CategoryPop Culture
Gamer Streaming Services
The Twitch TV Turbo Subscription is Ad-Free and Customizable
Twitch TV Turbo's subscription service presents opportunities for other video game streaming platforms to innovate their offerings.
CategoryTech
Member-Only Gamer Communities
The Rockstar Games Social Club Enhances and Extends the Experience
Disruptive Innovation Opportunity: Develop platforms specifically designed for building member-only gamer communities, offering unique features and benefits.
CategoryTech
Gamer Matchmaking Apps
This App Helps Connect Gamers with Users Who Share Similar Interests
The development of niche matchmaking apps tailors to the growing demand for more specialized dating services, creating an opportunity for developers to cater to specific interests.
CategoryTech
4K Game-Streaming Services
Hitbox Will Stream Live eSports Events In Glorious 4K
Gaming streaming services can disrupt the industry by providing high-quality 4K streaming of eSports events, attracting a larger audience and gaining a competitive edge.
CategoryTech
Gamer Finder Apps
The GamerLink App (in BETA) Helps You Find Gamers Online You Want To Play With
The mobile app industry can capitalize on developing innovative gamer finder applications to enhance the online gaming experience.
