Category
Tech
Delegated Interfaces
Trend cluster
Category
Peer-to-Peer
Luxury
Unique apps leverage the peer-to-peer economy for typically high-end services.
3.6
Trend score
Trend
What is the Peer-to-Peer Luxury trend?
Peer-to-Peer Luxury: The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative.
Trend themes
Themes within the Peer-to-Peer Luxury trend
Three behaviours holding the trend together01
Peer-to-Peer Luxury
The rise in peer-to-peer economy has created opportunities for luxury services to be offered instantly through digital platforms.
02
On-Demand Services
The fast growing popularity of on-demand services provides cost-efficient, convenient alternatives that mimic the marketing models of Uber and other ride-sharing services.
03
Eco-Friendly Subscription Models
Subscription services have introduced an environmentally friendly clothing rental option which allows customers to test out designer pieces that are laundered and recycled for future customers.
Industry implications
What the Peer-to-Peer Luxury trend means for industry
Where the trend changes the playbookFor
Hospitality & Travel
The hospitality and travel industry can utilize the fast growing on-demand service trend to enhance their service offerings and provide unique experiences.
For
Fashion & Apparel
The fashion and apparel industry can use the eco-friendly subscription model to offer more sustainable options for individuals looking to reduce their environmental impact and still look fashionable.
For
Personal Services
The personal services industry can adapt to the peer-to-peer economy trend and provide convenient on-demand services at affordable costs to a larger base of clients.
Workshop question
What effect does the P2P economy have on your business? How could you leverage it to provide consumers with experiences that were previously unattainable?
Trend signals
Trend signals for Peer-to-Peer Luxury
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Peer-to-Peer Luxury trend
4 featured examples from May 5, 2015 to Mar 24, 2016CategoryAutos
On-Demand Yacht Rentals
IMMIDIA is Like the Uber of the Seas
The IMMIDIA service disrupts the luxury travel and hospitality industry by offering on-demand yacht rentals with full crew and catering.
CategoryBusiness
On-Demand Alterations
zTailors Delivers Affordable Tailor Services Directly to Your Home
On-demand alterations could give rise to new opportunities in the fashion industry, providing an innovative way to access qualified tailors.
CategorySocial Good
Eco-Friendly Clothing Subscriptions
This Shop Lets Customers Rent Designer Pieces and Launder Them
House of Bubbles' innovative eco-friendly subscription model can inspire fashion industry players to adopt sustainable practices.
CategoryLifestyle
Personal Chef Apps
Hao Chushi Connects Users with Chefs Who Prepare Meals Within One's Home
Utilize the on-demand chef service model to create a customizable food delivery service that delivers meals directly to your home.
