Category
Marketing
Borrowed Relevance
Trend cluster
Category
Cognitive
Marketing
Brands take a psychological approach to marketing.
3.7
Trend score
What's Happening
What is the Cognitive Marketing trend?
Cognitive Marketing: In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Evidence
Examples of the Cognitive Marketing trend
CategoryMarketing
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Opportunity to leverage interactive advertising methods to engage target audiences and increase brand visibility.
CategoryTech
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
Disruptive innovation opportunity in the advertising industry to create more targeted and effective ad campaigns based on real-time emotions and reactions.
CategoryMarketing
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consum…
CategoryMarketing
Staring Competition Posters
DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
The interactive poster demonstrates the potential of using technology and game-like features to create attention-grabbing ads that boost customer engagement.
CategoryAutos
Connective Automotive Calendars
Ford's Interactive Calendars Indicate When a Driver is Coming Home
Car companies can embrace innovative technology and emotional marketing to stand out in the competitive automotive industry.
Workshop question
How can your brand increase the educational aspects of your marketing campaign(s)? Consider apps, pop-ups and games.
Trend themes
Themes within the Cognitive Marketing trend
Three behaviours holding the trend together01
Psychological Marketing Tactics
Brands are using psychological tactics to emotionally connect with their customers by harnessing the emotional effects of music, facial recognition technology, and other emotional triggers.
02
Facial Recognition Advertising
Marketers are using facial recognition technology to monitor the emotions of viewers in real-time in order to measure the success of ads with tangible data.
03
Interactive Billboards
The billboard advertising is becoming more interactive as businesses incorporate innovative technology like facial recognition, sensors, and connected calendars.
Industry implications
What the Cognitive Marketing trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Business professionals can use these trends to create hyper-targeted marketing campaigns that engage customers and establish cognitive connections.
For
Retail Industry
Business professionals in the retail industry can use facial recognition technology to personalize the shopping experience and monitor customers' emotions in order to improve product offerings.
For
Automotive Industry
Business professionals in the automotive industry can use connected calendars and other innovative technology to create unique marketing stunts that showcase brand personality and engage potential customers.
Trend signals
Trend signals for Cognitive Marketing
Trend score 3.7 out of 10, from popularity 66%, activity 37%, freshness 8%.
Popularity66%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
