Brands take a psychological approach to marketing
Implications - In addition to behavioral marketing, which uses consumers' online preferences to curate advertising content, brands are also adopting psychological tactics as a means of emotionally connecting. Whether it's taking advantage of facial recognition technology or harnessing the emotional effects of music, these marketing efforts showcase the benefits of hyper-targeted marketing, as well as establishing a cognitive connection with consumers.
Workshop Question - How can your brand increase the educational aspects of your marketing campaign(s)? Consider apps, pop-ups and games.
Trend Themes
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Psychological Marketing Tactics — Brands are using psychological tactics to emotionally connect with their customers by harnessing the emotional effects of music, facial recognition technology, and other emotional triggers.
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Facial Recognition Advertising — Marketers are using facial recognition technology to monitor the emotions of viewers in real-time in order to measure the success of ads with tangible data.
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Interactive Billboards — The billboard advertising is becoming more interactive as businesses incorporate innovative technology like facial recognition, sensors, and connected calendars.
Industry Implications
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Marketing and Advertising — Business professionals can use these trends to create hyper-targeted marketing campaigns that engage customers and establish cognitive connections.
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Retail Industry — Business professionals in the retail industry can use facial recognition technology to personalize the shopping experience and monitor customers' emotions in order to improve product offerings.
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Automotive Industry — Business professionals in the automotive industry can use connected calendars and other innovative technology to create unique marketing stunts that showcase brand personality and engage potential customers.
