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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,140 more

Atypical Sweetener

Consumers swap refined sugars for natural-based alternatives

Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
Workshop Question — What outside influences can you draw from to intrigue consumers looking for something new?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
165,784 Total Clicks
Date Range:
May 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Flavorful De-Sugared Juices
Flavorful De-Sugared Juices
The Edit De-Sugared 100% Tart Cherry Juice Has Antioxidant Properties
The Edit De-Sugared 100% Tart Cherry Juice is a new juice product that is packed with nothing but pure juice that has been de-sugared in order to support those on low-sugar diets. The juice is... MORE
Decadent Sugar-Free Cakes
Decadent Sugar-Free Cakes
This Rich Chocolate Cake is Sweetened with Natural Ingredients
The Chocolate Covered Katie blog recently put together a recipe for a decadent chocolate cake that is sweetened with natural ingredients. As consumers become more health conscious, there is a... MORE
Guilt-Free Artisan Confections
Guilt-Free Artisan Confections
Zimt's Organic Treats are Made from Raw Cocoa Ingredients
Zimt’s organic confections are 100% vegan, featuring raw cocoa and coconut sugar ingredients. In addition to its naturally sourced flavors, Zimt is also a charitable brand that contributes 1%... MORE
Sugar-Free Wellness Chocolates
Sugar-Free Wellness Chocolates
MAZA Chocolate is Sweetened with Nothing but Organic Palmyra Nectar
A UK-based brand called MAZA Chocolate is offering a sugar-free chocolate alternative that is just a rich and flavorful as the real thing. With a growing demand for better-for-you versions of... MORE
Tea-Infused Toppings
Tea-Infused Toppings
Masala Chai Tea Mixed In With Coconut Whipped Cream Goes Great On Fruit
For people who would argue fruit isn’t a dessert, this coconut whipped cream topping could just change your mind. From food blogger Beth from Tasty Yummies, the masala chai-infused recipe goes... MORE
Sweet Sugar Skull Cookies
Sweet Sugar Skull Cookies
Starbucks is Celebrating Day of the Dead with Sugar Skull Shortbread
Instead of limiting its menu to Halloween-themed items this October, Starbucks is expanding its selection of seasonal treats to also include sugar skull cookies that recognize Day of the Dead... MORE
Diabetic-Friendly Jams
Diabetic-Friendly Jams
The New Stute Foods Fruit Jams Have No Added Sugar
Those who are diabetic or simply looking to limit their intake of sugar will find the new Stute Foods fruit jams to be an effective alternative to sugar-laden options on the market. Each of the... MORE
Remixed Sandwich Desserts
Remixed Sandwich Desserts
The Minimalist Baker's PB & J Muffins are Vegan-Approved
The Minimalist Baker’s peanut butter and jelly muffins are a sandwich dessert recipe inspired by everyone’s favorite, childhood snack. The meal is made from a blend of flax eggs, coconut... MORE

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