Although the extremely unusual color of this blue ice cream is part of what makes it such a standout, the unconventional flavors, ingredients and its exclusivity are also worthy of note.
The dessert is exclusively sold through Japanese retailer FELISSIMO by the name of 'Blue Chocolate of Happiness Quernon d’Ardoise Gelato.' The product is only available through an advance order, since it sources the distinctive Quernon d’Ardoise chocolate from a particular region in France. As well as having big chunks of the unique blue chocolate-covered caramel nougats in the ice cream, there are also hazelnuts and almonds to add crunch.
Judging by the success of other desserts that have successfully fused flavor and culture, this blue ice cream will be a hit.
Key Themes Behind This Trend
- Exclusivity
- The trend of exclusive products sold through advanced ordering systems spurs innovation opportunities in personalized marketing and product development.
- Unconventional Ingredients
- The trend towards using unconventional ingredients in familiar products creates opportunities in both food and non-food products.
- Color Innovation
- The use of unique colors in food products serves as a differentiator and can be leveraged to enhance brand identity and product differentiation.
Where This Applies
- Food Industry
- Innovation opportunities in food industry include using unconventional ingredients, combined flavor profiles and unique color choice to create standout products.
- Luxury Industry
- Innovation opportunities in luxury industry include tapping into exclusivity and personalization for high-end, unique products.
- Marketing Industry
- Innovation opportunities in marketing industry include creating new campaigns, packaging and messaging strategies to promote innovative food products using exotic ingredients, unique colors and exclusive availability.
