Service providers focus in on singular pieces instead of packages
Implications - Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed.
Workshop Question — Opposing the design for bundling packages, what is the singular, core product or service you can offer your consumers?
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Date Range:
Dec 14 — Jun 15
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