Category
Tech
Fixable Devices
Trend cluster
Category
Specialized
Carrier
Service providers focus in on singular pieces instead of packages.
3.4
Trend score
Trend
What is the Specialized Carrier trend?
Specialized Carrier: Accommodating the new method of communication used by millennials specifically, service providers are focusing in on singular standalone pieces, such as text messaging, as opposed to the traditional bundle. Face-to-face or even voice-to-voice communication has become less important for the digital native. Instead, a preference for bare-bones, almost impersonal communication is observed.
Trend themes
Themes within the Specialized Carrier trend
Three behaviours holding the trend together01
Standalone Communication Apps
Creating standalone communication apps, specifically for messaging and calling, is gaining traction as users prefer the simplicity and convenience of individual services.
02
Free Telecommunication Apps
As users prefer app-based communication services, telecommunication companies can focus on offering free telecommunication apps to engage with consumers.
03
Data-Free Messaging Apps
Data-free messaging apps have the opportunity to provide affordable and accessible communication for those who can't afford data plans or need to communicate offline.
Industry implications
What the Specialized Carrier trend means for industry
Where the trend changes the playbookFor
Telecommunication
Telecommunication companies can stay relevant by investing in emerging trends of free telecommunication apps and standalone communication apps.
For
Technology
With standalone communication apps continuing to gain popularity, businesses can improve their offerings by creating seamless technological experiences for customers.
For
Social Media
Social media platforms have the opportunity to integrate standalone communication features and engage with millennials where traditional methods of communication have lost value.
Workshop question
Opposing the design for bundling packages, what is the singular, core product or service you can offer your consumers?
Trend signals
Trend signals for Specialized Carrier
Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%.
Popularity61%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Specialized Carrier trend
4 featured examples from Dec 8, 2014 to Jun 9, 2015CategoryLife-Stages
Data-Free Messaging Apps
The Jott App Works Without a Data Plan or Wifi Connection
The data-free messaging trend, exemplified by the Jott app, presents opportunities for innovation in the mobile messaging industry.
CategoryTech
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
Brands such as Coca-cola use telecommunication apps like Line to engage with younger audiences through exclusive content and limited promotions.
CategoryTech
Standalone Free Calling Apps
WeChat's VoIP Apps Let You Make Free Calls Using the Internet
The telecom industry is facing disruptive innovation as free calling apps continue to gain popularity worldwide, prompting operators to reconsider their pricing strategies.
CategoryTech
Standalone Messaging Apps
The Messenger for Mac App Lets OS X Users Facebook Chat Separately
The standalone messaging app trend offers social media platforms the opportunity to enhance their messaging capabilities and provide more dedicated experiences.
