This range of jams, or "grated berries" as described in Russia, come in jars that reveal the contents through a combination of lettering and illustrations.
The grated berries are featured in relatively standard glass jars with twist off tops, the most convenient way to store preserves. Each of the jars is labeled with a large letter that represents its contents and those letters are made up of the fruit the jars contain. Flavors in this range include a plum, raspberry, blueberry and more. The grated berries feature a typographic theme so that they are able to stand out from their competition on the shelf.
By using vibrant lettering that is made up of illustrations of various fruits, these designer of these jams 'Branding Studio Typomaniacs' managed to accomplish its goal.
What Makes This Trend Stand Out
- Visual Labeling
- Opportunity for brands to showcase their product contents through creative typographic illustrations.
- Standout Packaging
- Brands can differentiate themselves on the shelf by using vibrant and unique typographic branding.
- Artistic Typography
- Incorporating illustrations into typographic designs can create visually appealing and memorable packaging.
Sectors Adopting This
- Food and Beverage
- Food brands can use visual labeling to showcase the unique flavors and ingredients of their products.
- Design and Advertising
- Branding agencies can explore standout packaging designs that incorporate artistic typography to help their clients' products stand out in the market.
- Manufacturing
- Manufacturers of glass jars and packaging materials can explore partnerships with brands that are looking to incorporate visual labeling in their products.
