This range of jams, or "grated berries" as described in Russia, come in jars that reveal the contents through a combination of lettering and illustrations.
The grated berries are featured in relatively standard glass jars with twist off tops, the most convenient way to store preserves. Each of the jars is labeled with a large letter that represents its contents and those letters are made up of the fruit the jars contain. Flavors in this range include a plum, raspberry, blueberry and more. The grated berries feature a typographic theme so that they are able to stand out from their competition on the shelf.
By using vibrant lettering that is made up of illustrations of various fruits, these designer of these jams 'Branding Studio Typomaniacs' managed to accomplish its goal.
Typographic Jam Branding
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