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Ethical Promotion

Brands showcase food integrity with boldly ethical advertisements

Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.

Workshop Question - How can you take the pitfalls of your industry and make them work to your benefit through authentic marketing?
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,852 Total Clicks
Jun 15 - Jul 16
Mild
MarketingSocial GoodBrandingCommercials
Featured Examples
Offbeat Burger Commercials - McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
SCORE 4.1
Average 992 Clicks Pub: Jun 10, 15
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
McDonald’s UK strays away from the typical fast food formula of ad campaigns for something a little more fun and quirky. As though inspired by a Wes Anderson film, it delves into the concern... [More]
Animated Anti-GMO PSAs - The 'Mr. Seed' Video Educates Consumers About Organic Seeds
SCORE 4.2
Average 205 Clicks Pub: Jun 10, 16
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... [More]
Anti-Pesticide Food Ads - Only Organic's New Mac Donald Campaign Encourages Safe Farming
SCORE 2.7
Mild 168 Clicks Pub: Jun 15, 15
Anti-Pesticide Food Ads
Only Organic's New Mac Donald Campaign Encourages Safe Farming
Only Organic recently released an eye-opening campaign that illustrates the damaging effects of sprayed and pesticide-infused foods. The ad features a group of children who perform in a seemingly... [More]
Adventurous Vegan Perfume Ads - The Stella McCartney POP Scent is Promoted in This Short Film
SCORE 3.3
Mild 252 Clicks Pub: Jul 17, 16
Adventurous Vegan Perfume Ads
The Stella McCartney POP Scent is Promoted in This Short Film
The Stella McCartney POP perfume is an ethical brand that does not use any animal testing or any products for its creation. The English fashion designer recently promoted the perfume with a short... [More]
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