SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,319 more

Ingredient Omission

Brands promote alternative dining with recipes eliminating key food items

Implications - A current preference for alternative eating is informing numerous food products that are swapping out key ingredients with unusual substitutes. The removal of essential elements from recipes reflects a drive to re-position edibles in the interest of consumers desiring unconventional dining experiences, while showing a shift in health food away from excessive additives, and toward restriction.

Workshop Question - If you were to remove an essential product or service and replace it with something new, what would the new one be?

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 36 Examples: 73,158 Total Clicks

Date Range: Mar 15 - Sep 15

Trending: Warm

Consumer Insight Topics: Lifestyle Food

Featured Examples

Pulled Mushroom Sandwiches - This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich

SCORE 6

Warm 1,423 Clicks Pub: Sep 16, 15

Pulled Mushroom Sandwiches

This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich

Considered one of the best vegetarian sandwiches in America in 2015, the Pulled Barbecue Mushroom Sandwich from Cleveland’s Greenhouse Tavern is an indulgent meat-free menu item that doesn&#... [More]

Vegan Steak Substitutes - Vegetarian Plus' Vegan Black Pepper Steak is a Meat-Free Alternative

SCORE 4.9

Average 1,198 Clicks Pub: May 13, 15

Vegan Steak Substitutes

Vegetarian Plus' Vegan Black Pepper Steak is a Meat-Free Alternative

Vegetarian Plus’ vegan black pepper steak is a meat-free meal substitute that will adhere to strict diet rules. For those on a vegan or vegetarian diet, this healthy meat alternative tastes... [More]

Vegan Jerky Snacks - The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat

SCORE 3.2

Mild 2,044 Clicks Pub: Mar 4, 15

Vegan Jerky Snacks

The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat

Sriracha Maple, Bourbon Smoked Chipotle and Sesame Teriyaki are a few of the meat-free flavors offered through the Louisville Vegan Jerky Co. Although the high-protein snacks have have obvious... [More]

Leafy Green Chips - Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves

SCORE 2.5

Mild 996 Clicks Pub: May 16, 15

Leafy Green Chips

Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves

Now that “superfood” has become a buzzword and it’s fairly easy to find kale chips in the grocery store, consumers are looking for more varieties of homemade chips that are just as... [More]