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Ingredient Omission

Brands promote alternative dining with recipes eliminating key food items

Implications - A current preference for alternative eating is informing numerous food products that are swapping out key ingredients with unusual substitutes. The removal of essential elements from recipes reflects a drive to re-position edibles in the interest of consumers desiring unconventional dining experiences, while showing a shift in health food away from excessive additives, and toward restriction.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
66,206 Total Clicks
Mar 15 - Sep 15
Warm
LifestyleFood
Featured Examples
Pulled Mushroom Sandwiches - This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich
SCORE 6.5
Warm 1,272 Clicks Pub: Sep 16, 15
Pulled Mushroom Sandwiches
This Cleveland Tavern Offers a Pulled Barbecued Mushroom Sandwich
Considered one of the best vegetarian sandwiches in America in 2015, the Pulled Barbecue Mushroom Sandwich from Cleveland’s Greenhouse Tavern is an indulgent meat-free menu item that doesn&#... [More]
Vegan Steak Substitutes - Vegetarian Plus' Vegan Black Pepper Steak is a Meat-Free Alternative
SCORE 5.3
Warm 1,120 Clicks Pub: May 13, 15
Vegan Steak Substitutes
Vegetarian Plus' Vegan Black Pepper Steak is a Meat-Free Alternative
Vegetarian Plus’ vegan black pepper steak is a meat-free meal substitute that will adhere to strict diet rules. For those on a vegan or vegetarian diet, this healthy meat alternative tastes... [More]
Vegan Jerky Snacks - The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
SCORE 3.5
Mild 1,754 Clicks Pub: Mar 4, 15
Vegan Jerky Snacks
The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
Sriracha Maple, Bourbon Smoked Chipotle and Sesame Teriyaki are a few of the meat-free flavors offered through the Louisville Vegan Jerky Co. Although the high-protein snacks have have obvious... [More]
Leafy Green Chips - Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves
SCORE 2.9
Mild 908 Clicks Pub: May 16, 15
Leafy Green Chips
Eat Thrive Glow's Recipe for Homemade Chips is Made with Beet Leaves
Now that “superfood” has become a buzzword and it’s fairly easy to find kale chips in the grocery store, consumers are looking for more varieties of homemade chips that are just as... [More]
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