Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Targeted
Youth
Kids clothing gets the customized treatment with specifically targeted labels.
4.9
Trend score
Trend
What is the Targeted Youth trend?
Targeted Youth: No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Trend themes
Themes within the Targeted Youth trend
Three behaviours holding the trend together01
Niche Children's Fashion
The trend of niche children's fashion is growing, with a focus on providing kids with more sophisticated and tailored products.
02
Kid-Focused Streetwear
The collaboration between Vans and Disney showcases the trend of combining skater aesthetic with designs inspired by whimsical Disney films.
03
Remixed Children's Streetwear
Children's fashion label, Little Giants, taps into the trend of creating age-appropriate streetwear inspired by popular adult clothing labels.
Industry implications
What the Targeted Youth trend means for industry
Where the trend changes the playbookFor
Children's Fashion Industry
The niche trend of tailored and sophisticated children's products presents disruptive innovation opportunities for brands to tap into this growing market.
For
Streetwear Industry
The trend of creating kid-friendly versions of popular urban apparel presents opportunities for brands to expand into the children's market, appealing to style-conscious parents.
For
Collaboration Industry
The collaboration between Vans and Disney showcases the trend of combining seemingly unlikely brands to create unique, marketable collections.
Workshop question
What does the next generation of your consumer look like? How does your brand fit with their lifestyle?
Trend signals
Trend signals for Targeted Youth
Trend score 4.9 out of 10, from popularity 69%, activity 70%, freshness 8%.
Popularity69%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Targeted Youth trend
4 featured examples from Feb 18, 2015 to Dec 13, 2016CategoryLife-Stages
Urban Youngster Fashion
Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
Disruptive innovation opportunity: Develop an AI-powered virtual fitting room technology for online retailers, allowing parents to accurately visualize how garments will fit their…
CategoryLife-Stages
Remixed Children's Streetwear
Little Giants Offers Kid-Friendly Versions of Popular Urban Apparel
The children's fashion industry can benefit from the trend of remixed children's streetwear by offering age-appropriate versions of popular urban apparel, appealing to fashion-con…
CategoryFashion
Skater Disney Clothing
Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
The fashion industry can embrace the playful and eclectic styles of Disney in their collections.
CategoryFashion
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
The rise of kid-focused streetwear platforms presents an opportunity for e-commerce businesses to cater to the unique fashion needs of parents.
