Kids clothing gets the customized treatment with specifically targeted labels
Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Workshop Question - What does the next generation of your consumer look like? How does your brand fit with their lifestyle?
Trend Themes
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Niche Children's Fashion — The trend of niche children's fashion is growing, with a focus on providing kids with more sophisticated and tailored products.
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Kid-focused Streetwear — The collaboration between Vans and Disney showcases the trend of combining skater aesthetic with designs inspired by whimsical Disney films.
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Remixed Children's Streetwear — Children's fashion label, Little Giants, taps into the trend of creating age-appropriate streetwear inspired by popular adult clothing labels.
Industry Implications
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Children's Fashion Industry — The niche trend of tailored and sophisticated children's products presents disruptive innovation opportunities for brands to tap into this growing market.
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Streetwear Industry — The trend of creating kid-friendly versions of popular urban apparel presents opportunities for brands to expand into the children's market, appealing to style-conscious parents.
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Collaboration Industry — The collaboration between Vans and Disney showcases the trend of combining seemingly unlikely brands to create unique, marketable collections.
4 Featured, 35 Examples:
250,057 Total Clicks
Date Range:
Feb 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:
