Kids clothing gets the customized treatment with specifically targeted labels
Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.
Workshop Question — What does the next generation of your consumer look like? How does your brand fit with their lifestyle?