Targeted Youth

Kids clothing gets the customized treatment with specifically targeted labels

Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle.

Workshop Question - What does the next generation of your consumer look like? How does your brand fit with their lifestyle?
SCORE 5.6
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188,116 Total Clicks
Feb 15 - Dec 16
Warm
MarketingYouthBrandingLife-Stages
Featured Examples
Urban Youngster Fashion - Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
SCORE 6.9
Warm 12,572 Clicks Pub: Feb 18, 15
Urban Youngster Fashion
Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
Heart N Soul is an online boutique dedicated to contemporary kids fashion. Created by two Canadian moms, Lori and Rachelle, who scour the globe for spunky, edgy clothing, Heart N Soul fills a... [More]
Remixed Children's Streetwear - Little Giants Offers Kid-Friendly Versions of Popular Urban Apparel
SCORE 5.6
Warm 2,410 Clicks Pub: Dec 13, 16
Remixed Children's Streetwear
Little Giants Offers Kid-Friendly Versions of Popular Urban Apparel
Little Giants is a children’s fashion label known for its effortlessly cool and age-appropriate streetwear recreations. Reinterpreting the look and feel of apparel from popular labels like... [More]
Skater Disney Clothing - Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
SCORE 4.3
Average 1,072 Clicks Pub: Sep 29, 15
Skater Disney Clothing
Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
Two seemingly unlikely brands meet in the Young At Heart apparel collection put together by Vans and inspired by Disney. The line features an edgy skater aesthetic paired with designs, logos and... [More]
Kid-Focused Streetswear Platforms - Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
SCORE 4
Average 1,977 Clicks Pub: Mar 17, 15
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
Yellow Lolly is an online marketplace that caters to parents with an appreciation for unique kids fashion. The e-commerce site will appeal to miniature fashion fans with an appreciation fro artistic... [More]
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