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Kinder Retail

Merchandising seeks to engage children in brand experiences

Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible.
Workshop Question - What areas does your consumer feel they are being neglected and how can you cater to that desire for respect and acknowledgement?
Trend Themes
1. Kid-friendly Retail Environments - In response to millennial parents' preferences, more brands are designing retail environments specifically for kids, with immersive play spaces and fun displays.
2. Convenient Online Shopping for Children's Products - Online retailers like Smallable offer a wide range of designer and boutique kids clothing which can be purchased from the comfort of one's own home.
3. Interactive Retail Displays - Increasingly, retailers are incorporating gamification in retail by creating interactive displays that delight and engage children and are more memorable than passive experiences in traditional stores.
Industry Implications
1. Children's Clothing Retailers - In order to compete with other businesses focused on children, traditional children's clothing retailers need to create immersive experiences with interactive retail displays and kid-friendly environments.
2. Toy Stores - Toymakers and retailers need to leverage interactive displays as well as immersive play spaces to create memorable experiences for children shopping with their parents.
3. Eyewear Retailers - To increase customer engagement and reduce anxiety related to purchasing eyewear, retailers need to create kid-friendly, playful, and educational brand spaces and in-store displays.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
523,259 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm

Featured Examples

Graph Paper Retail Interiors
Graph Paper Retail Interiors
This Children's Shoe Store Features Graphical Tiled Displays
This children’s shoe store in Barcelona uses floor-to-ceiling tiles to create an orderly, geometric feeling. The whiteout space was designed by Nabito Architects and has a calming consistent... MORE
Automated Footwear Displays
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
Designed by Rippmann Oesterle Knauss (ROK), this ultramodern children’s shoe store in Stuttgart boasts an impressive interactive retail display. The Suppakids Sneaker Boutique in Stuttgart... MORE
Family-Friendly Fashion Retailers
Family-Friendly Fashion Retailers
The New Rachel Zoe Brick-and-Mortar is Suitable for Families
Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is family-friendly. Despite the namesake designer being associated with high-... MORE
Kiddie Glasses Boutiques
Kiddie Glasses Boutiques
This Kid-Friendly Eyewear Shop was Designed by Pinkeye
Belgium-based design firm Pinkeye created this unique eyewear shop, which is specifically made for kids. The glasses boutique is called Toop Optiek and focuses on appealing to children who must wear... MORE
Building Block Charcter Displays
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
The world’s largest LEGO store recently opened at the Shanghai Disney Resort. Not only does the store have a vast array of merchandise for fans to choose from, but it also features creative... MORE
Convenient Childwear Boutiques
Convenient Childwear Boutiques
Smallable Retails Quirky Clothes, Furniture & Toys for Kids Online
Rather than having to spend an afternoon boutique-hopping for designer children’s clothing brands, Smallable makes a wide number of styles available online for parents to choose from. As... MORE

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