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Kinder Retail

Merchandising seeks to engage children in brand experiences

Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible.

Workshop Question - What areas does your consumer feel they are being neglected and how can you cater to that desire for respect and acknowledgement?

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 367,233 Total Clicks

Date Range: Mar 15 - Jun 16

Trending: Warm

Consumer Insight Topics: Marketing Business Interactive Retail Youth Life-Stages

Featured Examples

Graph Paper Retail Interiors - This Children's Shoe Store Features Graphical Tiled Displays

SCORE 6.1

Warm 8,931 Clicks Pub: Jun 9, 15

Graph Paper Retail Interiors

This Children's Shoe Store Features Graphical Tiled Displays

This children’s shoe store in Barcelona uses floor-to-ceiling tiles to create an orderly, geometric feeling. The whiteout space was designed by Nabito Architects and has a calming consistent... [More]

Automated Footwear Displays - This Kid's Shoe Store Features an Interactive Retail Display

SCORE 5.8

Warm 20,529 Clicks Pub: Apr 8, 15

Automated Footwear Displays

This Kid's Shoe Store Features an Interactive Retail Display

Designed by Rippmann Oesterle Knauss (ROK), this ultramodern children’s shoe store in Stuttgart boasts an impressive interactive retail display. The Suppakids Sneaker Boutique in Stuttgart... [More]

Family-Friendly Fashion Retailers - The New Rachel Zoe Brick-and-Mortar is Suitable for Families

SCORE 4.7

Average 1,033 Clicks Pub: Feb 25, 16

Family-Friendly Fashion Retailers

The New Rachel Zoe Brick-and-Mortar is Suitable for Families

Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is family-friendly. Despite the namesake designer being associated with high-... [More]

Kiddie Glasses Boutiques - This Kid-Friendly Eyewear Shop was Designed by Pinkeye

SCORE 3.2

Mild 1,149 Clicks Pub: Oct 7, 15

Kiddie Glasses Boutiques

This Kid-Friendly Eyewear Shop was Designed by Pinkeye

Belgium-based design firm Pinkeye created this unique eyewear shop, which is specifically made for kids. The glasses boutique is called Toop Optiek and focuses on appealing to children who must wear... [More]

Building Block Charcter Displays - The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks

SCORE 4

Mild 1,512 Clicks Pub: Jun 20, 16

Building Block Charcter Displays

The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks

The world’s largest LEGO store recently opened at the Shanghai Disney Resort. Not only does the store have a vast array of merchandise for fans to choose from, but it also features creative... [More]

Convenient Childwear Boutiques - Smallable Retails Quirky Clothes, Furniture & Toys for Kids Online

SCORE 1.9

Untested 1,380 Clicks Pub: Mar 17, 15

Convenient Childwear Boutiques

Smallable Retails Quirky Clothes, Furniture & Toys for Kids Online

Rather than having to spend an afternoon boutique-hopping for designer children’s clothing brands, Smallable makes a wide number of styles available online for parents to choose from. As... [More]