Traditional candies are revamped with healthy alternatives for lighter enjoyment
Implications - As the health movement expands, confectionery brands seek to rechannel negative public perception by producing organic alternatives to sugary treats. Replacing chemical components with all-natural ingredients, brands are seeking to convey a newly health-conscious commitment through food forms that both appeal to both kids and adults.
Trend Themes
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Organic and Natural Ingredients — As the health movement expands, confectionery brands seek to rechannel negative public perception by producing organic alternatives to sugary treats.
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Unconventional Flavor Varieties — Health-conscious consumers can enjoy familiar flavors in the form of dessert gum or mint -- food fans can curb cravings with a piece of Project 7's tasty chewing gum.
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Innovative Packaging — The intriguing application of packaging that is normally saved for chocolate bars speaks to the need for innovation in a predictable industry and the need for easily portable package designs.
Industry Implications
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Confectionery Brands — With the health movement expanding, confectionery brands can consider producing organic alternatives to sugary treats that are made with all-natural ingredients.
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Chewing Gum Industry — Unconventional flavor varieties are becoming more popular within the chewing gum industry, providing an opportunity for new and unique flavors to enter and appeal to health-conscious consumers.
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Packaging Design — There is a need for innovation in the packaging design industry for confectionery brands to stand out and provide easily portable designs that appeal to modern and trend-conscious consumers.
