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Ideogram Fashion

Fashion labels take on expressive digital features through emoticons

Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.

Workshop Question - How are you balancing traditional branding with allowing consumers to express their individuality?

SCORE 4.7

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Patterns

5 Featured, 44 Examples: 182,428 Total Clicks

Date Range: Sep 14 - Jun 15

Trending: Warm

Consumer Insight Topics: Tech Fashion Multimedia Hip Fashion

Featured Examples

Luxurious Emoji Fashion - This Philipp Plein Resort Collection Boasts Pop Culture Influence

SCORE 5.6

Warm 4,776 Clicks Pub: Jun 10, 15

Luxurious Emoji Fashion

This Philipp Plein Resort Collection Boasts Pop Culture Influence

The Philipp Plein Resort ‘16 Collection gives emoji fashion a luxurious makeover. For his summer collection, the German designer fused his opulent aesthetic with iconic images. With looks... [More]

Cartoon Tailored Coats - This Mira Mikati Coat Features Emoji-Laden Symbolism with Minimalist Design

SCORE 3.6

Mild 4,365 Clicks Pub: Apr 7, 15

Cartoon Tailored Coats

This Mira Mikati Coat Features Emoji-Laden Symbolism with Minimalist Design

This Mira Mikati coat is the center of the designer’s Fall/ Winter 2015 collection. Mira Mikati started her collection after venturing out on her own in 2012. Co-owner of Beirut fashion mecca,... [More]

Hipster Emoji Fashion - Del Toro and Edie Parker Team Up for Social Media-Inspired Collection

SCORE 5

Warm 4,515 Clicks Pub: Sep 18, 14

Hipster Emoji Fashion

Del Toro and Edie Parker Team Up for Social Media-Inspired Collection

The emoji fashion collection created by Miami-based shoe designer Del Toro and bag mecca Edie Parker is made not only for hipsters, but the social media obsessed in general. Those who truly get a... [More]

Patterned Plop Attire - This Humorous Betabrand Button Down Features a Custom Poop Emoji Pattern

SCORE 4.7

Average 1,912 Clicks Pub: Jan 13, 15

Patterned Plop Attire

This Humorous Betabrand Button Down Features a Custom Poop Emoji Pattern

If you are looking for a button-up shirt you can wear to the office, but also says you have a sense of humor, this top featuring a poop emoji pattern is the garment for you. From Betabrand, the... [More]

Tech-Themed Statement Clutches - Pixie Market's Face Time Party Clutch is Perfect for Millennials

SCORE 4.6

Average 3,624 Clicks Pub: Nov 26, 14

Tech-Themed Statement Clutches

Pixie Market's Face Time Party Clutch is Perfect for Millennials

Pixie Market’s Face Time party clutch boasts a digitized and tech-inspired graphic. The statement accessory is perfect for an evening out or a gallery opening event. The piece great when... [More]