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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Ideogram Fashion

Fashion labels take on expressive digital features through emoticons

Implications - Fashion labels are embracing modern displays of emotion through apparel featuring emoticons. This follows up on brands using emojis to communicate with consumers who are replacing verbal expression with digital symbols. This signifies a preference for physical and emotional distance, especially among the younger demographic of digital natives for whom face-to-face interaction comes second to convenience and efficiency.
Workshop Question — How are you balancing traditional branding with allowing consumers to express their individuality?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
186,755 Total Clicks
Date Range:
Sep 14 — Jun 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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