Kids programs shift toward activities that promote nature
Implications - Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening.
Workshop Question - Looking beyond the use of technology, how could your brand engage and entertain consumers?
Trend Themes
1. Nature-based Kids Programs - Kid-focused programs that incorporate nature into their experiences are a growing trend because they encourage outdoor engagement among youth who are using technology more and spending less time outside.
2. Digital Detox Programs - Programs and initiatives that promote outdoor activity in a tech-obsessed world are a growing trend because they encourage youth to disconnect from technology and enjoy physical activity and fresh air.
3. Eco-learning for Kids - There is a growing trend of programs that expose children to environmental awareness and teach them about the importance of getting involved in eco-friendly practices to promote a sustainable future.
Industry Implications
1. Adventure/outdoor Recreation Industry - The adventure/outdoor recreation industry can leverage the trend toward nature-based kids programs as an opportunity to provide more options that promote exploration and physical activity in the great outdoors.
2. Education Industry - The education industry can leverage the trend toward eco-learning by developing more programs and initiatives that expose children to environmental awareness and encourage them to embrace eco-friendly practices.
3. Tourism/hospitality Industry - The tourism/hospitality industry can leverage the trend toward digital detox programs as an opportunity to offer more experiences that promote relaxation and self-care, including outdoor activities and eco-tourism initiatives.
4 Featured, 32 Examples:
227,521 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:
