Category
Lifestyle
Assisted Choices
Trend cluster
Category
Earthy
Expedition
Kids programs shift toward activities that promote nature.
2.8
Trend score
Trend
What is the Earthy Expedition trend?
Earthy Expedition: Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening.
Trend themes
Themes within the Earthy Expedition trend
Three behaviours holding the trend together01
Nature-Based Kids Programs
Kid-focused programs that incorporate nature into their experiences are a growing trend because they encourage outdoor engagement among youth who are using technology more and spending less time outside.
02
Digital Detox Programs
Programs and initiatives that promote outdoor activity in a tech-obsessed world are a growing trend because they encourage youth to disconnect from technology and enjoy physical activity and fresh air.
03
Eco-Learning for Kids
There is a growing trend of programs that expose children to environmental awareness and teach them about the importance of getting involved in eco-friendly practices to promote a sustainable future.
Industry implications
What the Earthy Expedition trend means for industry
Where the trend changes the playbookFor
Adventure/Outdoor Recreation Industry
The adventure/outdoor recreation industry can leverage the trend toward nature-based kids programs as an opportunity to provide more options that promote exploration and physical activity in the great outdoors.
For
Education Industry
The education industry can leverage the trend toward eco-learning by developing more programs and initiatives that expose children to environmental awareness and encourage them to embrace eco-friendly practices.
For
Tourism/Hospitality Industry
The tourism/hospitality industry can leverage the trend toward digital detox programs as an opportunity to offer more experiences that promote relaxation and self-care, including outdoor activities and eco-tourism initiatives.
Workshop question
Looking beyond the use of technology, how could your brand engage and entertain consumers?
Trend signals
Trend signals for Earthy Expedition
Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%.
Popularity41%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Earthy Expedition trend
4 featured examples from Jun 17, 2014 to Sep 12, 2015CategoryLife-Stages
Outdoorsy Adventure Parks
The Landmark Park in Scotland Lets Kids Frolick in Nature
Theme parks can create more natural, exploratory outdoor activities in their attractions.
CategoryEco
Kid-Friendly Nature Sanctuaries
This Nature Preserve Encourages Children to Explore the Outdoors
The design and development of nature sanctuaries for children opens up new possibilities for the eco-tourism industry to promote sustainable travel experiences and family-friendly…
CategoryEco
Outdoor Kid Movements
The Children and Nature Network is for Kids Reconnecting with Outside Play
The playground equipment industry can capitalize on the rise of the nature play movement by developing more natural outdoor play structures.
CategoryEco
Youthful Exploration Progams
This Kid-Focused Nature Program Encourages Families to Play Outside
Outdoor equipment retailers can target young families with specialized products and innovative designs that cater to the needs of children, such as child-friendly backpacks, campi…
