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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Flagship E-Commerce

Successful e-tailers extend their presence into the physical world

Implications - Referred to as a 'clicks to bricks' business model, e-commerce brands are increasingly expanding their presence to include physical flagship locations in addition to prominent web marketplaces. This adapted model is an example of the evolving nature of the retail experience and the steadfast desire of consumers for a customized, face-to-face encounter.
Workshop Question — Describe what your brand would to if it had to relocate to a brick and mortar location (or from retail to the online space).
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
961,407 Total Clicks
Date Range:
Jul 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Crafty Retail Partnerships
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
Since there are so many talented Etsy sellers that deserve recognition beyond the small web shops they keep online, Etsy is helping to give its creative community a boost in a partnership with... MORE
Beauty Subscription Shops
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
If you’re a fan of Birchbox’s subscription service, another way to get at its products is the new retail shop in SoHo that will open its doors this Friday. The New York Birchbox shop... MORE
Menswear Brand Cafes
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown... MORE
Online Retailer Bookstores
Online Retailer Bookstores
Amazon Books Opened Its First Physical Store Using Online Data
‘Amazon Books’ is both the name of the online retailer’s website section as well as its first physical store location that recently opened in Seattle, US. In a surprising move, the... MORE
E-Commerce Flagship Uniforms
E-Commerce Flagship Uniforms
The Warby Parker Uniforms at Their Flagship Store Offer Flexibility
Having opened its first brick and mortar location in New York City in 2013, a range of Warby Parker uniforms suddenly needed to be created. Rather than mandating a single uniform item, the e-... MORE
Online Retailer Brick-and-Mortars
Online Retailer Brick-and-Mortars
The Nasty Gal Melrose Store is Located in Los Angeles
The highly anticipated opening of the Nasty Gal Melrose Avenue store has come and gone. Although expectations ran high, people were not left disappointed after visiting the newly launched shop.... MORE
In-Store Toy Shops
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
In addition to selling a variety of housewares and decor, several Crate and Barrel locations are now including a dedicated store-in-store space for products from the Land of Nod. As a retailer of... MORE

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