Appified Beauty

Consumers turn to mobile apps as an efficient beauty aid

Implications - Taking a more streamlined approach to personal beauty, consumers are turning to mobile apps for technological efficiency. Offering cosmetic and skincare assistance, these apps not only make everyday routines more convenient, but they also reflect a need to maintain beauty standards in a way that aligns with modern technology.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
85,662 Total Clicks
Mar 15 - Oct 16
This Year and Warm
Featured Examples
Makeover-Assisting Apps - The YouCam Makeup App is a Virtual Cosmetic Kit
SCORE 6.8
Warm 6,025 Clicks Pub: Mar 30, 15
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
YouCam Makeup is a makeup app that makes it easier to create different kinds of makeup styles and experiment with your look. The app includes a wide variety of cosmetic tools to enhance your skin,... [More]
Personalized Makeup Apps - MATCHCo Provides Custom Foundation Makeup from Selfies
SCORE 7.1
Warm 1,623 Clicks Pub: Feb 24, 16
Personalized Makeup Apps
MATCHCo Provides Custom Foundation Makeup from Selfies
Finding the right foundation makeup shade to use can be a difficult task, so MATCHCo is here to help users obtain the best product possible in the digital age. Working with a free app, MATCHCo... [More]
Selfie-Exposing Apps - The Primo App Uncovers Photo Touch-Ups to Show What's Really Underneath
SCORE 6.4
Warm 2,193 Clicks Pub: May 5, 15
Selfie-Exposing Apps
The Primo App Uncovers Photo Touch-Ups to Show What's Really Underneath
The selfie is taking over the world and is particularly popular in Asia; enter the Primo app. The Primo app essentially performs a ‘make-under’ to expose what a person really looks like... [More]
Digital Makeup Apps - The LINE 'LOOKS' Makeup Camera App Lets Users Digitally Try Products Virtually
SCORE 7.7
This Year and Hot 1,208 Clicks Pub: Oct 4, 16
Digital Makeup Apps
The LINE 'LOOKS' Makeup Camera App Lets Users Digitally Try Products Virtually
The LINE ‘LOOKS’ makeup camera app enables women and men to try out different makeup looks without ever having to put an ounce of makeup on their skin. The LINE ‘LOOKS’ app... [More]
Makeup Emulator Apps - Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
SCORE 6.5
This Year and Warm 896 Clicks Pub: Jul 9, 16
Makeup Emulator Apps
Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
‘Get the Look’ is a new mobile app from Rimmel London that’s being described as “the Shazam of beauty.” The app makes it possible for users to “steal the look&#... [More]
Custom Lipstick Apps - The 'Flawless Makeup' App Lets Users Find Makeup Shades They Adore
SCORE 4.6
Average 564 Clicks Pub: Feb 24, 16
Custom Lipstick Apps
The 'Flawless Makeup' App Lets Users Find Makeup Shades They Adore
The market for custom cosmetics is increasing as women seek out ways to look their best, which the ‘Flawless Makeup’ app enables to be easier than ever. Working to provide girls... [More]
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