Army Training Editorials

The Vogue Japan A Uniform Way of Life Photoshoot is Militaristic

The Vogue Japan editorial titled A Uniform Way of Life will be featured in the magazine's June 2015 issue. The production comes across as highly militaristic as models Amanda Wellsh, Aleah Morgan and Zuri Tibby appear to be in engaged in army-like training.

Stylist Giovanna Battaglia matched the commanding nature of this Vogue Japan production with police officer-esque caps, long dark green coats and white jackets dotted with stars. These pieces are exactly what one would expect to find within a chic law enforcement squad.

Photographer Emma Summerton shot this forceful faux troop set. A variety of angles and perspectives got at the talent of the featured women who together posed with serious faces and arresting expressions.

Militaristic Fashion
Disruptive innovation opportunity for fashion brands to incorporate military-inspired clothing and accessories into their collections.
Tough-chic Aesthetic
Brands can leverage the trend towards a more commanding and authoritative look in fashion.
Military-inspired Photography
Opportunity for photographers to create military-inspired photoshoots for fashion and editorial magazines.

Where This Applies

Fashion
The fashion industry can develop and market military-inspired clothing lines and accessories.
Photography
Photographers can specialize in creating military-inspired photoshoots for fashion and editorial magazines.
Publishing
Magazine publishers can capitalize on the trend towards militaristic fashion by featuring military-inspired editorials in their publications.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 32%
Freshness 8%