Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Adoption
Pet adoption services turn to experiential tactics for increased involvement.
4.1
Trend score
Trend
What is the Experiential Adoption trend?
Experiential Adoption: Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Trend themes
Themes within the Experiential Adoption trend
Three behaviours holding the trend together01
Experiential Marketing
More organizations use interactive and intriguing marketing tactics like pop-up shops and entertainment venues to get the public involved, promoting traditionally low-key causes like pet adoption.
02
Pet Rental Services
Businesses offer the ability to rent dogs for play dates or extended periods, allowing prospective owners to experience owning a pet without the commitment.
03
Location-Based Advertising
Adoption campaigns are increasing interest by using technology to track individuals and produce targeted ads in specified areas.
Industry implications
What the Experiential Adoption trend means for industry
Where the trend changes the playbookFor
Marketing
Companies can utilize experiential marketing techniques to promote pet adoption and other social causes
For
Pet Services
Pet rental services and other innovations can provide industry advantage with increased pet exposure and easy customer interactions.
For
Technology
Location-based advertising and other tech innovations can revolutionize the way businesses and organizations promote social causes.
Workshop question
How does your brand currently use experiential marketing tactics like pop-up shops and interactive experiences? Do you find your organization is receptive to this new wave of marketing?
Trend signals
Trend signals for Experiential Adoption
Trend score 4.1 out of 10, from popularity 69%, activity 47%, freshness 8%.
Popularity69%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Adoption trend
6 featured examples from Feb 18 to May 10, 2015CategoryBusiness
Metropolitan Cat Cafes
The Recently Opened Meow Parlour is the First NYC Cat Cafe
The hospitality industry can incorporate cat cafes as a new type of experiential entertainment, offering customers a memorable and enjoyable time with cats.
CategoryLifestyle
Pop Up Dog Cafes
This Los Angeles Shop Features People-Friendly Shelter Dogs Up for Adoption
Pet retailers can create pop-up dog cafes to showcase shelter dogs and drive adoptions while also promoting their products.
CategoryLifestyle
Pet Rental Services
Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates
Disruptive innovation opportunity: Introducing pet rental services as a new offering within the pet services industry can attract a wider customer base and increase revenue.
CategoryArt & Design
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
The Canismo project highlights the need for increased support and investment in animal shelters, pet adoption and welfare programs.
CategoryLifestyle
Adoptive Cat Cinemas
Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend
Introduction of cat cinemas offers an opportunity to create a new form of entertainment.
CategorySocial Good
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
Adoption campaigns and location-based tech offer disruptive innovation opportunities for the advertising industry to engage with target audiences in creative ways.
