Pet adoption services turn to experiential tactics for increased involvement
Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Workshop Question - How does your brand currently use experiential marketing tactics like pop-up shops and interactive experiences? Do you find your organization is receptive to this new wave of marketing?